Brands are under mounting pressure to stop digitally manipulating the images of models used in their advertising in a bid to promote body positivity. 77 U.K. politicians from across the spectrum have signed an open letter calling on businesses to stop creating a “warped sense of reality” by touching up promotional photos. Skims and Vanity…
Best Buy Expands Into Beauty Devices, E-Bikes and Patio Furniture
Best Buy is moving beyond its staple electronics lineup, adding beauty gadgets, yard products and personal electric transportation to its in-store and online selection. The retailer will begin carrying the new categories across hundreds of stores and online as part of a two-year plan to expand its business into new areas that have proven popular…
How Estrella Media’s Partnership With TV Azteca Increases Its Value to Advertisers
While Univision and Telemundo garner more attention from U.S. advertisers when it comes to Spanish-language companies, Estrella Media made the case to marketers during its upfront presentation today that its brand is on the rise and has a lot of value right now, bolstered by its newly announced co-production partnership with Mexico’s TV Azteca. Estrella…
TikTok, Integral Ad Science Expand Brand Safety Partnership
The existing partnership between Integral Ad Science and TikTok now covers application-level brand safety, invalid traffic and viewability. IAS agreed last September to provide its brand safety solution to the video creation platform. The company said advertisers on TikTok will now have access to trusted, third-party measurement powered by the Open Measurement Software Development Kit,…
Dilbert by Scott Adams for Mon, 09 May 2022
Putin Justifies Ukraine War at Russia’s WWII Victory Parade | WSJ
Disney’s ‘Doctor Strange,’ With Heavy TV Advertising, Conjures Up $185M For Box Office
“Doctor Strange” was boosted by dominant wall-to-wall national TV advertising with an estimated ad spend of $7.3 million over the last two weeks, according to iSpot.tv.
Democrats’ 2022 Midterm Playbook: Falsehoods and Fear
Adweek Releases First Sustainability Special Report
The climate crisis touches everything. As scientists uncover the far-reaching impacts of global warming, businesses are working to understand exactly what it means for their operations–and what kind of innovations are required to adapt. For Adweek’s second quarterly report of 2022, we wanted to create a snapshot of what kind of sustainability-related changes are happening…
Podcast Advertising Is Now A Billion-Dollar Business Driven By Dynamic Ad Insertion
Podcast ad revenue in the US cracked $1 billion for the first time last year due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast… Continue reading »
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