Month: May 2022

TikTok is expanding its partnership with location data platform Foursquare to give advertisers on the video creation platform access to conversion insights from measurement product Foursquare Attribution. Foursquare said Foursquare Attribution helps brands quantify the effectiveness of their campaigns at driving people into brick-and-mortar stores, and it is currently being used by more than 1,000…

With a career spanning over three decades, a quick glance at Colman Domingo’s r?sum? reveals he’s pretty much done it all: plays, musicals, television, movies, talk shows, playwriting, and directing. In one of his more recent projects, Domingo partnered with AMC Networks to launch Bottomless Brunch at Colman’s. What started off as a branded content…

As linear television viewership continues to decline, television news divisions have intensified their efforts to attract audiences via streaming. Networks are launching ad-supported and subscription-based streaming news services to hold the attention of the modern media consumer. Executives from NBCUniversal News Group and ABC News joined Adweek at the Convergent TV Summit to discuss how…

On this week’s episode of To Dine For, host Kate Sullivan is joined by Marcus Freeman, one of the youngest up-and-coming head coaches in college football at the University of Notre Dame. Freeman was born in Huber Heights, Ohio, where he was a top high school football recruit. He went on to start as a…

“The future is ‘onchain’ instead of online,” DMEXCO’s organizers assert in a summit of their Web3-centered spring summit.

Choosing to emulate an intergalactic theme to promote its latest premium pasta line, Barilla’s global campaign will also celebrate the company’s 145th anniversary this year. Created by retained creative agency Publicis Italy, the “Al Bronzo” (Bronze) range will be promoted through the “Pasta is Born Again” campaign, which has begun to run in nine European…

Podcast ad revenue is projected to add another 45% to $3.1 billion in 2023, and 37% more by 2024. In 2021 financial services represented the biggest ad category with a 15% share, with retail D2C and
art/entertainment/media at 11%; CPG at 8%; retail (brick-and-mortar/ecommerce) at 6% and pharma at 5% as well as Telco. Automotive came in at 4%.

That average was 40 months. In 2018, the average CMO tenure was 43 versus 44 months in 2017.

Signs of ovarian cancer are often overlooked or mistaken for other conditions, which means the disease can go undetected for a long time. For World Ovarian Cancer Day on May 8, U.K. charity Ovarian Cancer Action ran an unusual social media campaign to ensure that ovarian cancer symptoms could not be ignored. The organization started…