When a TV miniseries is “inspired” by a heinous true-crime story, it is time to revisit the definition of the word.
Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
The process is based on deterministic and search-intent audience targeting anchored in contextual.
Peloton Rallies With a Brand Refresh That Positions Its Instructors as Stand-Alone Stars
Peloton’s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are. In a new campaign by Mother LA…
U.S. To Drive Doubling Of Global AVOD Revenues, To $70B, This Year
U.S. AVOD revenue generated by series and features will grow by $19 billion, to $31 billion by 2027, remaining the country with the largest share by far.
Former JWT CEO Tamara Ingram Becomes Chair of The 10 Group
Independent content agency, The 10 Group has named former JWT chief executive and chair of Wunderman Thompson Tamara Ingram as its first chairperson. Beginning with immediate effect, Ingram joins the London-based content company made up of journalists, comms strategists, product and social marketers. It has produced campaigns for clients such as Centrica, Ralph Lauren, Virgin…
AAPI Creative Spotlight: Mars Nevada Designs With Real Purpose
Whether they’re working to communicate a client’s vision or dreaming up their next big project, Brooklyn-based art director Mars Nevada operates on a singular guiding philosophy. “I have to feel like I’m doing good,” they told Adweek for the AAPI Creative Spotlight series. “That either means social good and changing the world, or just the…
The Trade Desk’s OpenPath Gains Traction — Here’s Why It Matters
Trade Desk announced more marquee publishing partners, including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures.
G/O Media, With Quartz in Tow, Eyes an Expansion Years in the Making
Digital media company G/O Media, home to a dozen titles including Gizmodo, Jezebel and Deadspin, turned a profit in 2021 for the first time since its creation three years ago. That’s in large part due to digital ad revenues that rose 53% from 2020, the company tells Adweek. G/O Media saw total revenue rise 45%…
BMW and Take 5 Turn to Playfly to Hit the Right Markets
When your oil-change empire spans 700 locations and 27 states, but you don’t want to pay national ad prices to promote it where it needs help most, what are your options? Take 5 Oil Change, a division of Charlotte, N.C.-based Driven Brands, wanted to focus on specific markets within its coverage area while speaking to…
This Refugee’s Journey to CMO of Appian Was Anything but Typical
Denise Broady is the kind of new-school chief marketer that today’s companies covet–one with a deep knowledge of tech. But just a few decades ago, her journey from programmer to CMO at low-code platform Appian wouldn’t make sense. Broady’s career trajectory veered from the traditional in many ways. For one, she’s served in two different…