How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from YouTube and Google had a lot to share on the subject during this year’s IAB NewFronts. On Wednesday, IAB’s chief industry growth officer Sheryl Goldstein connected with YouTube BrandConnect’s head of sales strategy and programs…
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Sarah Jessica Parker, John Cena Lead Star-Studded Intro of New Pre-Mixed Cocktail Brand
Sarah Jessica Parker dons safety goggles and takes a sledgehammer to an elaborately decorated table full of food and drinks–she’s making a literal point about breaking with tradition–while the words “goodbye boring, hello perfect” flash on screen. John Cena, in a separate scenario, shows off his refined side along with his trademark self-deprecating sensibility by…
Brands Harness Kentucky Derby Horse Power
The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Targeting a younger audience, Churchill Downs enters its first full-capacity Derby…
Brazilian Creatives Chide Cannes Lions for Near All-White Jury
A collective of Brazilian creatives, supported by a vocal ensemble of diversity champions, has penned an open letter to Simon Cook, the CEO of Cannes Lions, questioning the choices for the Brazilian jury, which only has one Black juror out of 24 names. The group called on the Lions to consider proportional diversity as a…
Why You Should Care More About Customer Satisfaction Than You Currently Do
Quick question. Are customer satisfaction surveys: a) outdated, b) annoying, c) useless or d) all of the above? The correct answer is a resounding: “It depends.” Not all business surveys are created equal, as anyone who has filled one out has learned. Asking customers for honest feedback may seem intrusive, bothersome or even uncomfortable, but…
Facebook to Shut Down Several Location-Based Features May 31
Meta began informing Facebook users via email and in-application notifications that several older, location-based features are being sunsetting May 31. Background Location, Location History, Nearby Friends and Weather Alerts are all on the chopping block at the end of this month. The social network told users information they shared to use those features will no…
Advice for Young Mothers in Advertising, From Other Moms
The Mad Men-era is long gone, but its roots permeate to the present day and make it especially challenging to be a woman, and a mother, in the advertising industry. Statistically, working women take on more caregiving duties for their children than working men. This means women are expected to do more in a world…
Canna Mom Relax? Weed Brands Offer Sweet Releaf for Mother’s Day
In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes some deep breaths. Cucumber slices are strategically placed over her eyes for added refreshment and destressing. While this may be a familiar marketing image for day spas and travel packages, this campaign comes from cannabis…