Language shapes our culture, identity and history in crucial ways. So, it’s important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community. During the process of creating the 2022 Hershey’s “Her for She” campaign, which is part of the chocolate brand’s HerShe empowerment…
Brands Race Toward a Rabid Fanbase at Formula 1 Miami Grand Prix
It took more than 70 years, but Formula 1 finally caught up to fans in the United States. A decade after it put a race in Austin, Texas, five years after Liberty Media bought it, and more than four years since Netflix’s Formula 1: Drive to Survive made open-wheel racing binge-worthy, F1 sold out its…
NBCU’s Mark Marshall Gives Glimpse Into May Upfront Plans
Ahead of the in-person return of NBCUniversal’s upfront in May, Mark Marshall, president of advertising and client partnerships, stopped by Adweek’s Convergent TV Summit to talk about how the media conglomerate is preparing for this year’s marketplace and its plans for the first in-person presentation since 2019. Returning to an in-person audience On May 16,…
The Magic of Marketing With Amazon Prime Video and Studios
Amazon, a giant in the e-commerce space, is also seeing streaming success through its Amazon Prime Video and Amazon Studios platforms. Ukonwa Ojo, the chief marketing officer for both platforms, stopped by Adweek’s Convergent TV Summit to discuss how the brand uses three pillars to create marketing magic and how they plan to use that…
Twitter Begins Testing Space Cards for Twitter Spaces
Twitter updated its Twitter Spaces audio offering with new features this week: Space cards, analytics and more information in its Space bar. The social network said in a tweet that it is testing a feature where it sends Space cards as tweets when select hosts start a Twitter Spaces session, so that listeners can engage,…
Dilbert by Scott Adams for Fri, 06 May 2022
NATO Military Spending Amid the Ukraine War, Explained
Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce
Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »
The post Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce appeared first on AdExchanger.
Corona’s Surprise Billboard Is Naturally Powered by the Sun
Beer brand Corona has turned to the power of the sun to activate its “Corona Natural Billboard,” which has appeared in Brighton, England, using the sun’s rays to help the iconic bottle appear on the activation. To coincide with the beginning of British summer over the bank holiday week at the end of April, the…
How Brands Can Support a Woman’s Right to Choose
Once news of a leaked Supreme Court brief overturning Roe v. Wade came out at the beginning of the week, brand reactions have been swift, and even surprising. Axios reported companies including Citi, Apple, Yelp and Amazon said they would pay for employees to travel to access abortion care when they need to. Announcements like…