The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world. With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has…
Customers Want Personal Advisors, Not Advertisers
In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging–80% of time on mobile devices is now spent on…
Meta to Roll Out LGBTQ+ Safety Center Hub on Facebook
Meta will mark Pride Month with its introduction of an LGBTQ+ Safety Center Hub on Facebook, which will provide users of the social platform with features including details on how to report harmful content, guides to improve account security and tools to prevent bullying and harassment. Pride-themed avatars and stickers debuted Wednesday for use in…
AAPI Creative Spotlight: RPA’s Bang Pham and Yama Rahyar Are Building a ‘Human-Centric’ Space
California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn’t be more different. For Pham, “It all started with a typeface: Futura Bold Oblique. As an art history undergrad,…
From Pizza to Popeyes: Little Caesars’ Jeff Klein Is Cajun Fast Food Chain’s New CMO
Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it’s more accurate to call it the Great CMO Shuffle. Back in January, Bruno Cardinali decided to step down as CMO of Popeyes Louisiana Kitchen after three years in the role. Now, Jeff Klein is taking on that post, departing…
Dollar General Doubles Down on Self-Checkout Instead of Flashier Cashierless Options
While ecommerce giant Amazon has an eye on expanding its cashierless retail experience into travel and entertainment, another retail titan, Dollar General, is turning its attention to self-checkout. In a recent Q1 2022 earnings call, COO Jeff Owen said Dollar General has launched a pilot of self-checkout-only stores and plans to test this concept at…
Amazon Will Overtake Walmart as the Biggest US Retailer by 2024, Report Says
Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country’s biggest retailer to Amazon’s massive online shopping business, a new report projects. The study, published by digital commerce service Edge by Ascential, predicts Amazon will surpass Walmart in its share of the overall U.S. retail market in…
Goodbye FB, Hello Meta on the Nasdaq Exchange
At the start of trading June 9, Facebook parent Meta will be listed on the Nasdaq exchange as Meta, replacing FB, which it had used since then-Facebook’s initial public offering in May 2012. Roundhill Investments, which had been using the Meta ticker for its Roundhill Ball Metaverse ETF (exchange-traded fund), relinquished the symbol in January….
