As Pride Month gets underway, Lego is using its own bricks to encourage more open conversations among families about sexual orientation, gender identity and expression. The “A-Z of Awesome” campaign, which begins on June 1 and will run into 2023, will create an alphabet out of Lego bricks that teaches vocabulary, educates and helps build…
Jeep Walks the Dinosaur in New Jurassic World Dominion Campaign
Since six Jurassic Park films haven’t convinced us of the folly of introducing dinosaurs into our modern era, Jeep’s latest ads embrace the chaos and give dinosaur pets a ride. A 60-second ad shows the owner of a new Jeep Wrangler 4xe (with a John Hammond bug-in-amber shift knob) coming across a freshly hatched Carnotaurus…
Grubhub Gets the Recipe for Winning MasterChef Dishes
MasterChef judges like Gordon Ramsay, Christina Tosi and Graham Elliot often describe–in mouth-watering detail–the best dishes created by the stable of amateur chefs vying to win the well-watched contest. Viewers at home can imagine what those appetizers, entr?es and desserts taste like. And unless they’re a whiz in the kitchen themselves, that’s about all they…
AAPI Creative Spotlight: Nik Traxler’s Path to Advertising Has Been ‘a Hell of a Ride’
When The Distillery Project head of production Nik Traxler was growing up, he wanted to be a roller coaster engineer and design the fastest, most thrilling ride to ever exist. He gave up on that dream after barely passing high school calculus and set his sights on a career in law, rethinking that goal after…
AAPI Creative Spotlight: Marybeth Ledesma’s Work Radiates Honesty
While she lives in New York now, the path that led Droga5 group creative director Marybeth Ledesma to a career in advertising began in the Windy City. “I grew up in Chicago and from a young age was exposed to a lot of different cultures,” Ledesma told Adweek for the AAPI Creative Spotlight series, a…
Pinterest Ads Extended to Japan
The Land of the Rising Pin? Pinterest ads are now available for all businesses in Japan, making the country its 31st ads market and its third in the Asia-Pacific region, following Australia and New Zealand. The platform’s partnership with Shopify was also extended to Japan, giving merchants there the ability to add product catalogs to…
Eva Neveau Appointed First Global CCO at Omnicom Content Arm Eg+ Worldwide
Omnicom’s global content and production arm, eg+ Worldwide, has appointed Eva Neveau as global chief creative officer, a new role for the company. Neveau joins to help unify the group’s three brands–eg+, Designory and Mother Tongue–from specialist offerings to a holistic content solution. Neveau will lead the group’s creative vision and help evolve the combined…
Amber Alerts Come to Instagram
Facebook teamed up with the National Center for Missing and Exploited Children to bring Amber Alerts to its News Feed in January 2015, and those alerts have now been expanded to Instagram. Meta director of trust and safety Emily Vacher said in a Newsroom post that the feature began rolling out Wednesday and will be…
A Pair of Testicles Explores Freedom From Hair in Debut Veet Men Film
A buddy movie for a set of balls is essentially the outline for a brand campaign to promote Veet Men–an intimate hair removal kit targeting a new consumer base for the RB-owned brand. Veet is known as a brand which produces several hair removal solutions aimed at women for “different skin types, different styles and…
Disney Locks in 3 Key Sponsors for ESPN’s Fifty/50 Title IX Initiative
Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as part of the Education Amendments, is a federal law that prohibits discrimination on the basis of sex in any education program…