“Measuring and optimizing attention is an integral component of cutting through the noise,” says Activation Chief Jon Waite.
Stagwell Formalizes Constellation Network Offering With Leadership Changes
Stagwell’s Constellation network is expanding and formalizing its offering, and it has a fresh take on how a holding company can organize to serve its clients. As part of this process it’s investing in a leadership expansion, with 72andSunny founder John Boiler pivoting roles and welcoming a new digital leader to the top. Constellation is…
Index Exchange Appoints Barash As SVP, Americas
“This is the moment to reimagine the programmatic playbook,” said Barash.
Go Addressable Offers Industry Guidelines
Guidelines include preferred vendors for data matching and attribution, creative format recommendations and more.
With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution
In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its… Continue reading »
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From Scripts To Scripps: America’s New ‘Gentleman’s Agreement’
The good news is one of America’s largest local news broadcasters has begun training its staff on how to combat antisemitism. The bad news is that it has to train them to combat antisemitism.
Snap Introduces Dynamic Travel Ads
Snap Inc. Wednesday introduced its first category of Dynamic Ads outside of ecommerce, Dynamic Travel Ads, which were developed for airlines, hotels, online travel agencies and tours. “It’s been a challenging few years with travel restrictions and stay-at-home orders, but Snapchatters are ready to travel again,” the company said in a blog post, adding that…
Despite Stock Plunge, Snap Introduces New Ad Product For Summer Travelers
Snap is targeting hotels, airlines, tours, and online travel agencies in today’s launch of Dynamic Travel Ads.
Netflix’s Early Password-Sharing Crackdown Tests Termed ‘A Mess’
Lack of communication clarity and differing enforcement and fee policies have already drawn the attention of consumer protection agencies in the Latin American markets where the crackdown is being
tested, according to one report.
tested, according to one report.
A Deep Dive Into AVOD: Q&A With Penthera’s Brian Kline
Kline addresses advertisers’ challenges in AVOD, including friction between TV and digital agencies.