Month: June 2022

Nestl? chocolate brand KitKat has begun an artificial intelligence staring contest in which consumers will challenge a digital rival–including a cat, owl and goat–not to blink first. With the return of its “Have a break, have a KitKat” brand positioning, the “Blink Break” contest will aim to provide “a fun distraction” to players, according to…

With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind. On Wednesday, the IAB Tech Lab announced the launch of its Global Privacy Platform (GPP), which is a protocol designed to standardize the sharing of consent signals so companies can more easily comply… Continue reading »

The post IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings appeared first on AdExchanger.

Faced with the complexities of numerous privacy laws and associated compliance costs, the Interactive Advertising Bureau (IAB) is devising a single comprehensive solution to streamline privacy consent and people’s choice signals or the permission to use data from sites and apps to ad-tech providers. Building on its Transparency and Consent Framework (TCF) launched in 2018,…

Gun makers depend heavily on marketing to sell their wares. Leading gun maker Smith & Wesson says it relies heavily on marketing to keep its brand top of mind among potential buyers and that it plans
to spend more in the coming years, particularly on digital channels.

Sports streaming service DAZN has named Pete Oliver as its global chief marketing officer, joining from British communications giant BT as the business aims to build momentum and deepen its customer relationships. With its headquarters in London, DAZN claims to stream around 1 billion hours of sports each year across more than 200 countries and…

TV’s stars and hosts are doing a lot of arm-crossing in publicity photos promoting their shows.

Social platforms win the latest round in the battle for control of their content.

VKontakte was created to empower free speech, but it has instead enabled government censorship and arrests.

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase direct-response ads on the Facebook, Instagram, Snapchat, YouTube and…