Month: June 2022

The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good….

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. “The creator economy is exploding right…

On this week’s episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers. “I often think of my favorite Maya Angelou quote, ‘People will forget what you say, they’ll forget what you did,…

How can companies, brands and organizations connect their internal culture and how they’re run with brand marketing and how they’re represented to the outside world? A panel of marketers from Twitter, Zalando and Whalar set out to answer those questions, posed by Adweek’s creative and inclusion editor Shannon Miller, at the 2022 Cannes Lions International…

When it comes to climate action, it must be all hands on deck–including the advertising and marketing industry. This morning, the U.S. Supreme Court ruled that the Environmental Protection Agency’s ability to regulate greenhouse gas emissions from power plants under the Clean Air Act is more limited that previously understood. As many activists and observers…