Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics. “There are still a lot of marketers that don’t lean into the Hispanic audience,”…
New Bill Proposed Against Platforms Over Children’s Addiction to Social Media
California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and Instagram over unregulated algorithms and design features that allegedly harm children through addiction. The first-of-its-kind bill, called the Social Media Platform Duty to Children Act, cleared a crucial vote on Tuesday. It allows…
Tinder and Human Rights Campaign Join Forces to End Blood Ban for LGBTQ+ Men
Instead of opting for a flashy activation or campaign this Pride Month, Tinder has taken a different approach to show support for LGBTQ+ communities. The dating app partnered with LGBTQ+ advocacy group Human Rights Campaign to raise awareness–and ultimately demolish–a nearly 40-year policy that unfairly and unscientifically stigmatizes a segment of the community. Tinder and…
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Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US
Twitter Branded Likes are now available to all managed advertisers looking to reach users in Japan, Saudi Arabia, the U.K. and the U.S. Branded Likes enable advertisers to transform the social network’s like button into a custom animation, and they are available as an add-on to Twitter’s Timeline Takeover option, which ensures that a brand’s…
Work Stress Turns Into Monsters in Need of Taming in This Playful Ad From Asana
Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little…
Ukrainian Creatives on How the Advertising Industry Can Help Now
In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country’s creative past, present and future following the Russian invasion. To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and…
‘We Are Not Doing Enough’: Top CMOs Discuss Climate at Cannes
At the Cannes International Festival of Creativity this year, Adweek teamed up with the World Federation of Advertisers to talk to key leaders and decision-makers about the industry’s role on climate issues. In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA asked a simple question: Is the…
Instagram Adds In-App Option for iOS Users to Delete Their Accounts
Instagram added the ability for iOS users to delete or deactivate their accounts through the application, in order to comply with updated guidelines for Apple’s App Store. Users previously had to log into Instagram via a desktop or mobile web browser in order to delete their account, and while they had the option of deactivating…