LIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little tougher. The newly formed tour debuts in the U.S. this weekend with an event at the Pumpkin Ridge Golf Club in North Plains, Oregon–just outside of Portland. LIV Golf promises eight events consisting of…
Adidas Gives the Inside Track on Its ‘Biggest Ever’ Commitment to Women
Adidas might sell sneakers and hoodies, but it also sells “dreams and aspirations,” according to its global head of marketing Vicky Free. “We could make cool ads all day. But we actually want to change the world,” she explained when she joined Adweek during the Cannes Lions Festival of Creativity last week. In November 2020,…
TikTok Removed 41,191 Videos Related to Ukraine War in Q1 2022
TikTok released its Community Guidelines Enforcement Report for the first quarter of 2022, which included details on the platform’s response to the war in Ukraine. From Feb. 24, when Russia invaded Ukraine, through the end of the first quarter (March 31), TikTok’s safety team dedicated to the Ukraine war removed 41,191 videos, 87% of them…
NBCU’s Maggie McLean Suniewick Joins Twitter as VP of Partnerships
NBCUniversal president of distribution and business development Maggie McLean Suniewick is leaving the “Peacock” for the “Flock,” joining Twitter in the newly created role of vice president of partnerships. Suniewick’s focus will be on accelerating the company’s strategic goals and defining and driving future growth, and she will oversee Twitter’s newly formed partnerships team, which…
Pearls Before Swine by Stephan Pastis for Thu, 30 Jun 2022
Dilbert by Scott Adams for Thu, 30 Jun 2022
We Don’t Need Empty Rainbows, We Need Support
It’s 6 a.m. on June 1. Your alarm rings. Just like any other day, you reach for your phone to get up to speed on news from the world. From social media posts to shopping websites, rainbows have colored your screen to celebrate the LGBTQ+ community. It’s the world of retail consumerism we live in,…
Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service
Horizon Media, the largest independent media agency in the U.S., is acquiring a majority stake in digital experience agency First Tube. The move will help Horizon deliver on hybrid digital activations, or those that leverage a combination of live video on social media, experiential in-person events, Web3 activations and more. Horizon has long been characterized…
Levi’s AI Chief Katia Walsh On Lifting Up Women And Fighting Algorithmic Bias
An interview withKatia WalshSVP, Chief Strategy & AI OfficerWhen Katia Walsh, SVP and chief strategy and AI officer at Levi Strauss & Co., was a young student, a teacher told her math “isn’t for girls.” It wasn’t until years later when she was working on her Ph.D. in strategic communication at the University of Missouri-Columbia,… Continue reading »
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Twitch Debuts Guest Star Feature
The more, the merrier: Twitch Thursday introduced its new Guest Star feature, which lets creators incorporate guests into their livestreams on the platform. Creators can invite up to five guests with Twitch accounts, whether those guests are on desktop or mobile, and incorporate audio and video from guests without the need for a third-party application….