Month: June 2022

Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. There was the Ads Data Hub switchover, kind of, and the move away from third-party cookies … which was supposed to happen already. We’re still waiting. This time, though, Google means… Continue reading »

The post The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn appeared first on AdExchanger.

In recent years Dentsu has made public commitments to DEI and equitable media buying. Now it’s expanding its brand assurance group–a team that oversees brand safety, brand responsibility and brand suitability. With the expansion comes a promotion for Deva Bronson, who since February has led brand assurance for Dentsu Media in the U.S. Now, Bronson…

The British Red Cross has a 10-year strategy to focus on disasters and emergencies, health inequalities and displacement and migration.

What if a marketing message pushed you to do more to stay fit and healthy? Soul Cycle has a new plain-speaking campaign: “F#ck It. Let’s Ride.”

About a third of Americans now use voice assistants for purchasing. Siri is the dominant assistant used on mobile.

“The pandemic created a quickly evolving marketing landscape – pushing brands to shift away from IRL touch points to digital experiences and forcing them to rethink experiential marketing overall,”
the agency said.

Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners — Paramount Global and Warner Bros. Discovery — each with 12.5% stakes.

The offer, available through Sept. 1, comes on the heels of new misinformation ad adjacency standards unveiled by GARM and the European Commission in recent weeks.

Honda is bringing the Hondaverse to Fortnite on Twitch. The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch. The Hondaverse will feature multiple custom maps and debut Thursday (June 30) with the Honda Parkour world, built around…

Earlier this year, McCain Foods enlisted performer and RuPaul’s Drag Race UK star Baga Chipz as its “creative director.” Now, the brand has pulled one of the ads following complaints from the public of “misogynistic” and “offensive” language. Over 170 people so far have complained to the UK’s Advertising Standards Authority (ASA) about the “Anything…