YouTube noted the increasing interplay between short-form and long-form content on its platform when it released its latest Culture & Trends Report at Cannes Lions last month, and that interplay shows no signs of slowing. The Google-owned video site said Thursday that YouTube Shorts containing content that was sampled from long-form videos generated more than…
Demi Moore Turns Designer for DTC Swim Brand Andie
Full “Disclosure”: Andie’s new swim collection might be a “Ghost” by the time you read this. That’s because the DTC swimwear brand’s latest collaboration is with the actor, producer, best-selling author, songwriter and women’s rights advocate Demi Moore. The trailblazing multihyphenate’s limited-edition line comprises 10 pieces inspired by Moore’s personal collection of vintage swimsuits. With…
Twitter Makes a Play for Performance Ad Budgets and Indie Agencies
Twitter may be a cultural touchstone, but it’s long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and…
Why British Voters Lost Patience With Boris Johnson
Shut Down Threats Loom for Facebook and Instagram in Europe
After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it will block Facebook-owner Meta from sending people’s data to the U.S. from Europe. This crackdown by DPC means Europeans may see Meta’s services like Facebook and Instagram shut…
In Uncertain Times, a ‘Play It Safe’ Strategy for Brands Will Be Anything But
Procter & Gamble’s chief brand officer Marc Pritchard said it best: It’s time to “double down.” That sentiment may feel counterintuitive right about now. Indeed, as we head into the back half of this year, there seems to be little doubt that the advertising industry, along the rest of the U.S. economy, is bracing for…
An Adweek of Events at Cannes Lions 2022
CANNES, France–Adweek rounded out a packed schedule of events during the 2022 Cannes Lions International Festival of Creativity. From hosting soirees, panels and conversations, we heard from the likes of Kara Swisher, co-host of the Pivot podcast, Vida Cornelious, VP Creative at The New York Times, VMLY&R’s Walter Geer, Reddit’s Will Cady and many, many…
Amazon Helps the Kardashians Keep Up
Amazon’s 48-hour Prime Day sale runs July 12-13, and the ecommerce giant is building buzz for its Amazon Glow system, which will be 55% off during the sale, with a spot featuring reality TV star Kris Jenner and her granddaughter Dream Kardashian. Amazon Glow is an interactive projector and video calling device that launched in…
Boris Johnson’s Rise and Fall | WSJ
This Retailer Turned Empty Theater Seats Into Clever, Shoppable Mannequin Displays
While it may appear as if the world has returned to its pre-Covid hustle and bustle, there are certain industries that are continuing to exercise caution when it comes to public safety. Live performances, for instance, are largely back in action, but some theaters still refuse to fill their audiences at full capacity. One retailer…