Month: July 2022

The deal could bring in business for local restaurants and advertising dollars for Amazon, as the marketplace begins to build out its local ad business. The offer includes unlimited zero food delivery
fees on orders over $12 and “exclusive perks for Grubhub+ members and rewards like free food and order discounts.”

Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two main priorities right now, Jeremy King, the company’s SVP and head of engineering, told AdExchanger. King, who is also the former CTO of Walmart’s ecommerce business – he joined Pinterest in 2019 – said that the convergence… Continue reading »

The post Pinterest Leans Further Into Commerce Advertising With New Features And Shopping API appeared first on AdExchanger.

The esports entertainment company can sell just about anything, but a recession may derail its business trajectory.

Newly named Pinterest CEO Bill Ready boasts an extensive background in commerce and payments from previous roles at Google, PayPal, Braintree and Venmo, so it should come as no surprise that the company’s first major feature reveal under his watch is centered on shopping. Pinterest introduced four shopping-related updates Thursday: the Pinterest API (application-programming interface)…

An interview withRagy ThomasCEO & FounderWhen customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021. In no particular order, DoubleVerify, Integral Ad Science, AppLovin, ironSource, Viant, Innovid, Outbrain, Taboola, AdTheorent, Zeta Global and AcuityAds all got… Continue reading »

The post Sprinklr’s CEO Ragy Thomas On Staying Positive In A Tough Economy appeared first on AdExchanger.

Women’s soccer has been overshadowed by the men’s game for decades. But this is slowly changing, as seen in a new Nike ad in which the women’s game takes center stage. Nike’s campaign for the UEFA Women’s Euro 2022, which started on July 6, celebrates the players leading the charge today, while also elevating the…

Dubious design and inefficient operations are just some of the reasons why shared scooters’ eco-credentials are thin.

Google, Amazon, and others will help permanent staff seek out-of-state care. But their many contractors remain shut out.

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people–with the aim of helping brands to overcome the growing…

When it comes to supply-path optimization, in some cases more is still more. The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations–one for Prebid and one for the Amazon Transparent Ad Marketplace–that allowed it to source demand…