Month: July 2022

Cannes used to be the annual procession of Adland’s finest to a privileged corner of the Riviera to recognize the best work and strongest ideas of an industry with the potential to affect huge societal change. In recent years, it has become mostly associated with too much wine and too little actual effect on the…

Pinterest ads are now available in Argentina, Chile and Colombia, joining Brazil and Mexico in the Latin American region. The addition of those three countries follows the onboarding of Japan in June. The small group of partners in Argentina, Chile and Colombia that received early access included Publicis Groupe on the agency side and Tiendas…

Digital agency Huge is laying off about 3% of the agency, CEO Mat Baxter confirmed to Adweek today. Baxter told Adweek that the agency, which has about 1,200 employees across 12 global markets, made the cuts in response to the changing market and clients cutting spend. “We’re seeing clients either cancel, move or pause activities,”…

Nine-time Grammy Award-nominated artist Post Malone is bringing his talents to Meta Quest, as well as Facebook and Instagram. Post Malone’s Twelve Carat Toothache: A VR Experience, a 40-minute concert film and visual album, will debut July 15 at 6 p.m. PT/9 p.m. ET on Venues within Quest’s Horizon Worlds, as well as on the…

Gaming brands are finding no shortage of ways to tap into their communities. In this instance, one mobile game tapped a pop star to help it show off its cast of characters that stretches across the gender spectrum. To announce a new, game-changing team-up, Garena Free Fire, creative agency AKQA and Brazilian singer Anitta collaborated…

Birkenstock, the shoe brand known for comfortable yet arguably aesthetically unpleasing footwear, wants the world to know the ugly truth behind its iconic styles and the importance of foot health. That’s why the brand kicked off “Ugly for a Reason,” its first global paid content campaign with T Brand Studios, the content arm of New…

Messenger released a new chat theme that allows users to show support for their friends and family. The Support chat theme adds the image of a group of holding hands to a conversation’s background. When someone activates the Support chat theme on a chat, the chat’s emoji will automatically be updated to the yellow heart…

As an athlete and activist, Briana King (she/they) has launched meetups in cities across America and internationally for “girls, gays and theys” to skateboard in safe and supportive environments. Along the way, the model-actor–who starred in the coming-of-age drama Skate Kitchen–has collaborated with heavyweight brands such as Apple, Nike and Squarespace, while Vogue has called…