The initiative includes a “comprehensive cataloging and inventory auditing across all OOH media formats,” as well as “facilitating data interoperability across the OOH and larger media ecosystem.”
When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services
What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Users post listings of the things they want to give away, which makes Freecycle a publisher of sorts. Although Freecycle… Continue reading »
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The West Needs an Arms Race
Meta Sues MyStalk Over Instagram Clones
Meta Platforms on Tuesday sued MyStalk, which allows people to anonymously view material posted to Instagram Stories.
Merkle Cookie Crumbs: What Marketers Need To Know
What increases the percentage of a website tag being successful? Matt Seeley, Merkle global marketing tech/data management lead, explains the nuances of targeting without cookies.
AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.
Google To Shed Location Data Showing Visits To Abortion Clinics
Faced with pressure from civil rights groups and Democratic lawmakers, Google now says it will shed data showing that people visited abortion clinics or other “particularly personal” locations.
How Greenpeace Shamed Fossil Fuel Allies at Cannes Lions
At some stage earlier this year, a Greenpeace planner (presumably) whipped together a brief. Get: Sun-kissed agency owners and network bosses To: Stop working with fossil fuel companies By: Showing that fossil fuel is killing the planet, and any agency assisting with that crime should be made to feel complicit Budget: The cost of an…
Comscore Names Jon Carpenter CEO in Further Executive Shakeup
Comscore is playing executive musical chairs as it looks to make a further push into the measurement landscape. Top line The measurement company upped Jon Carpenter to CEO, effective today. Carpenter joined Comscore as its chief financial officer in November, coming over from Publishers Clearing House. He’s also held roles at NBCUniversal and Nielsen. “I…
Nickelodeon Elevates Sabrina Caluori to EVP, Head of Marketing and Brand Strategy
Nickelodeon has a new head of marketing. The network is elevating Sabrina Caluori to evp and head of marketing and brand strategy. The position leads on and off-air consumer marketing, brand creative and content launches globally across linear, digital and social platforms. In addition, Caluori will oversee brand and creative marketing, supporting content for Nickelodeon’s…