Month: July 2022

Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.

The post Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On appeared first on AdExchanger.

Matthew Bogusz previously held senior roles at Zenith, Starcom and OMD, and served as mayor of Des Plaines, IL.

Shortly after announcing plans to retire as CEO and Executive Chair, Livek acquired more than $1 million of Comscore stock in early March.

Comcast Advertising named James Rooke the company’s new president, overseeing the day-to-day running of Comcast Cable’s advertising division. Top line Rooke takes over for Marcien Jenckes, who will manage the upcoming streaming joint venture between Comcast and Charter. Jenckes has been named managing director in a dual role, and Rooke will report to Jenckes. Between…

Comcast Advertising — which includes FreeWheel, Effectv, and AudienceXpress — has promoted James Rooke to president.

Heading west on U.S. Route 26 outside of Portland, Oregon, this past weekend, orange illuminated highway construction signs pointed toward the Saudi-funded LIV Golf event just beyond Exit 55 for Dersham Road. At that exit, a LIV Golf-branded sign directed fans to the event’s host site, Pumpkin Ridge Golf Course. On Old Pumpkin Ridge Road…

The show poses pop-culture questions to older and younger contestants to test them on their knowledge of each other’s pop-cultural touchstones.

More services are going online-only—catching more people on the wrong side of a widening gulf.

When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in May, it set off a flurry of bills to regulate the future of data privacy. Introduced in April, the Fourth Amendment is Not for Sale Act closes the legal loophole that allows data…