Month: July 2022

As the effectiveness of social and digital media advertising has fluctuated over the last couple of decades, billboards have remained a tried and true standby for reaching consumers. Despite being one of the oldest tricks in the book, recent campaigns have utilized the OOH staple for motivations ranging from informing consumers of abortion rights in…

Twitter allows people to block other Twitter users they don’t want to interact with. When a Twitter user blocks a Twitter account, that account will no longer be able to follow them or send messages to them. In addition, the user will no longer see notifications from the account they blocked. Our guide will show…

Twitter’s potential future owner, Elon Musk, quite emphatically expressed his desire for employees of another company he owns, Tesla, to come to the office to work, but actions being taken by the still-Musk-free Twitter are trending in the other direction. According to an email to employees that was obtained by Kurt Wagner of Bloomberg, Twitter…

UFC 277 puts championship gold on the line amid blood-red streaks and sharp-angled, quick-moving strikes. It’ll also feature some fighting. As Amanda Nunes tries to avenge her upset bantamweight title loss to Julianna Pe?a this Saturday during an ESPN+ pay-per-view event–with preliminary bouts airing on both ESPN and ABC–the fighters will be surrounded by subtle…

While 75% of procurement execs say their role managing media has been successful, only 26% of marketing execs say so, according to a new ANA study.

Twitter allows people to mute other Twitter users so that their content no longer appears in their feed. People can view the list of users they’ve muted from within Twitter’s Settings menu. On this menu, they have the option to unmute any of the users they’ve previously muted. Our guide will show you how to…

NBCU says its ad revenue dropped 1.3% due to a decline in ratings and the higher number of sporting events in the prior-year period. Peacock posted no subscriber gains, and despite higher revenue from
distribution fees, continued to post a loss. NBCU’s media business only made modest revenue gains — up 3.6% to $5.3 billion.

While it’s easiest to identify a BMW by the car’s logo or the distinctive shape of its grill, almost every BMW model also shares a design element known as the Hofmeister Kink. Found on the vehicle’s rearmost pillar since 1962, it was named for Wilhelm Hofmeister, who led the company’s design department from 1955 to…

The ad, via TBWA/Media Arts Lab, makes an argument that you don’t need a plastic case for your iPhone.

NBCUniversal’s streaming service Peacock didn’t have too much to offer new subscribers in Q2. After shifting its focus to the paid tier instead of its free one, the streamer stayed flat at 13 million paid subscribers–the same number it reported following the first quarter–parent company Comcast said during its earnings report Thursday morning. While Peacock…