Month: July 2022

Reddit is now accepting applications for the Community Funds Program that it updated in April. The platform pledged in April to contribute $1 million toward the program in order to back ideas that are creative, impactful and spark collaboration within and across communities, adding that it would provide $1,000 to $50,000 in funding for projects…

Lionel Messi, one of the best soccer players of all time, famously said, “It took me 17 years and 114 days to become an overnight success.” When I decided to leave Google and start my first company, a number of people casually mentioned that I was committing myself to a 10-year journey at a minimum….

Though the world’s most celebrated runners tend to be athletes of the highest caliber, running is an exercise that much of the population is free to enjoy anytime. Granted, it’s a more enjoyable experience when the runner has the proper footwear. Sustainable clothing company Allbirds has announced its team-up with spokesperson Lindsay Lohan for its…

Pew Research Center mined data from its survey of 2,548 U.S. adult Twitter users in May 2021 about their experiences on the social network, as well as how they engage with politics outside of Twitter, and it shared five key facts. Computational social scientists Samuel Bestvater and Sono Shah explained in the report’s introduction, “In…

In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon…

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. How do Hispanic audiences become more intertwined and accounted for within overall streaming audiences and the content platforms deliver? Isabel Rafferty Zavala, founder and…

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek…

For smaller agencies, dedicating significant resources to pitching for new business can get in the way of keeping their current clients properly staffed and happy. Winning new business through organic growth and prior relationships is key for growing independent shops, something New York-based indie agency Terri and Sandy has prioritized for years. Terri Meyer and…

Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data, and measurement capabilities across the ecosystem to ensure its partners can reach the right customers despite today’s fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations. TransUnion joined Adweek for a spotlight event to meet with top industry executives…

The CW has finally announced its fall premiere dates. The news makes The CW the fifth broadcaster to reveal its fall season premieres, trailing NBC, CBS, Fox and ABC. However, it’s among the first to get things started. The CW’s 2022-2023 schedule begins with the third season of DC’s Stargirl on Wednesday, Aug. 31, at…