Following the release of its first limited-edition product through Coca-Cola Creations–called Intergalactic–the soft drink company is releasing a new campaign to promote a collaboration with Grammy-nominated music producer Marshmello. Coca-Cola Creations is the brand’s new platform that takes the iconography of the world-famous beverage and adds “new expressions driven by collaboration, creativity and cultural connections.”…
Reddit Acquires Natural Language Processing Company MeaningCloud Europe
Reddit scooped up natural language processing company MeaningCloud Europe with the goal of strengthening its machine language proficiencies and understanding of unstructured data. The MeaningCloud team joined Reddit and will support ML projects across its ads, product and safety teams, and the company’s office in Madrid will become Reddit’s first office in Spain. The deal…
Adweek Podcast: Why the Ad Industry Needs to be More Inclusive of Non-Drinkers
On this week’s episode, international editor David Griner is joined by agencies writer Emmy Liederman and senior editor T.L. Stanley to discuss Liederman’s recent coverage of how companies are under pressure to figure out how to craft more inclusive environments for non-drinkers, the rise of alcohol-free cocktails and where cannabis beverages fit into the mix….
Autonomous Drones Could Soon Run the UK’s Energy Grid
The National Grid is testing computer-manned drones that can save millions in maintenance work.
Crypto’s Free Rein May Be Coming to a Close
Lawmakers in the US and Europe are considering ways to regulate crypto and crack down on money-laundering and other illicit activities.
McCann Bags Designer Outlet McArthurGlen’s European Creative Account
The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year. The appointment will see its creative…
Airbnb’s ‘Work From Anywhere’ Policy Is Both an Internal and External Marketing Strategy
As airlines around the world struggle to keep up with travel demand, Airbnb is looking to continue a successful run that began after the earliest period of the pandemic. This spring, the lodging-share company made its “work from anywhere” staffing policy official. The move reflects Airbnb CEO and founder Brian Chesky’s view that “travel as…
DoorDash’s Short Film Brings a Dasher’s Dream to Life for Its Beyond The Dash Program
DoorDash is determined to make the dreams of its Dashers–that is, the platform’s dedicated delivery people–come true, one project at a time. At the Tribeca Festival, DoorDash debuted their branded film, Alien: The Other, written by filmmaker, writer and Dasher ?zg?r Seyben. The film follows the hazy point of view of a woman who has…
In Sparks & Honey’s World, Nothing Is Certain Except Death, Taxes And This New Report
The agency’s “Uncertainty Report” draws on millions of signals to highlight the Big 5 driving uncertainty: the economy, geopolitical conflict, climate change, trust and the media.
