Report Finds Advertisers Insufficiently Trained, Should Have A ‘Chief Media Officer’
area for “capability building.”
Ukraine’s Creative Sector to Global Agencies: Partner With Us, or We’ll Become Your Rivals
Ossa Collective Connects Advertisers to Female and Nonbinary Podcast Listeners
Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder
A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks. Snyder is the former CEO of… Continue reading »
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Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them
Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad
Behind the Ever-Growing Guinness Community
Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy
Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat. The companies declined to share a price for the deal, which was announced on Tuesday, but all 25 of Dataseat’s employees, including co-founders David Philippson and Paul Hayton, will join Verve Group,… Continue reading »
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AdExplainer: What Are The Different Types Of Video Game Ads?
The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads… Continue reading »
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