Report Finds Advertisers Insufficiently Trained, Should Have A ‘Chief Media Officer’

“The fastest-growing area of training is the demand for addressing capability gaps in ad tech and martech (42% in 2022 vs. 26% in 2019),” the report also found, citing it as the single most important
area for “capability building.”

Ukraine’s Creative Sector to Global Agencies: Partner With Us, or We’ll Become Your Rivals

The Ukrainian creative industry has been hard hit by the country’s war with Russia. As the sector looks to rebuild, a group of independent agencies in Ukraine has a message for the international creative community: cooperate with us, lest we become competitors. One of those shops, Iamidea, has launched a new platform that aims to…

Ossa Collective Connects Advertisers to Female and Nonbinary Podcast Listeners

Ossa Collective, a podcast marketplace that connects brands with women and nonbinary listeners, has launched Ossa App, a network for podcast advertisers to create custom campaigns and connect to the community’s audience. The app includes a brand dashboard, which serves as a self-serve campaign manager for podcast advertisers. Advertisers can choose the target audience, run…

Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder

A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks. Snyder is the former CEO ofContinue reading »

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Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them

PBS is premiering a new six-part series on July 5 hosted by author and comedian Baratunde Thurston, titled America Outdoors With Baratunde Thurston. The series will follow Thurston as he visits six different areas in the country to showcase the various ways Americans interact with the outdoors. Thurston’s destinations include Death Valley National Park, Idaho,…

Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad

The leaving speech at a work farewell party can be a cringe moment for all if it comes across as either stirring or heartfelt. So, instead of the boss saying a few words that don’t make the intended impact, why not get a Shakespearean Knight of the Realm to deliver it instead? Step up Sir…

Behind the Ever-Growing Guinness Community

Three words guide the core brand values of one of the world’s most recognizable beverages: “power,” “goodness” and “communion” and–when the world’s pubs and bars were forced shut during the pandemic–famous Irish stout Guinness learned just how important the tradition of drinking “the black stuff” was to many people globally. This month, the brand has…

Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy

Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat. The companies declined to share a price for the deal, which was announced on Tuesday, but all 25 of Dataseat’s employees, including co-founders David Philippson and Paul Hayton, will join Verve Group,Continue reading »

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AdExplainer: What Are The Different Types Of Video Game Ads?

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display adsContinue reading »

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