Just out of prison, the former executive is launching a crypto-backed venture that tests the limits of his lifetime ban from the pharmaceutical industry.
Volkswagen’s Tiny Buzz Car Gears Up for UEFA Euro 2022 Final
With Germany set to face England in the UEFA Women’s European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences’ hearts, makes its final appearance. Following on from the Men’s European tournament last summer, which featured a miniature…
IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
The findings are based on a recent IAB survey of ad execs conducted in July, as well as one fielded late last year.
Pearls Before Swine by Stephan Pastis for Thu, 28 Jul 2022
Bee Loses Her Sting As Warner Bros. Discovery Swings Ax
The cancellation this week of “Full Frontal With Samantha Bee” brings a mini-era to an end.
Paramount’s Cross-Portfolio Campaign Helped Top Gun: Maverick Reach New Box Office Heights
Top Gun: Maverick has soared past $637 million at the U.S. box office, surpassing Titanic’s first-run release as the highest-grossing domestic film in Paramount’s history, and its worldwide gross is a whopping $1.285 billion and climbing. And though it’s easy to point to the movie’s greatness as the reason it took expectations to new heights,…
The Fallout From Apple’s Bizarre, Dogged Union-Busting Campaign
Workers are calling on management to stop inflicting “traumatic” pressure on other workers trying to unionize.
Google vs. Descendants of a Railroad Tycoon and Civil War General
To secure the land for its multibillion-dollar Downtown West development, the company has had to track down dozens of distant relatives of 19th-century landowners.
Aura Bora Creates a Different ‘Secret Menu’ for Sparkling Water Loyalists
Those who enjoy “secret menus” may automatically think of brands such as McDonald’s, Starbucks and Chick-fil-A. However, craft sparkling water brand Aura Bora is taking a different approach to the secret menu in order to build consumer intrigue and loyalty. For its latest direct-to-consumer marketing approach, Aura Bora released a secret menu of its own,…
Dog Takes Its Owner for Walk in Ad That Has a Solemn Twist
During summer, the number of dogs abandoned increases, prompting Portuguese organization Animalife to commission a campaign highlighting the issue–and the fear and sorrow such acts cause. According to the organization, 120 dogs are abandoned each day in the country during the summer as owners go on holiday and can’t find people to look after them….