Month: July 2022

With summer in full swing, the Spanish government has released a taboo busting body positivity campaign, that features various women of different shapes and sizes enjoying the beach. Featuring the line, “El verano tambi?n es nuestro,” which translates as “summer is ours too,” the campaign image features five women of different demographics and ages in…

The most critical staff shortages are in data and analytics, eCommerce, retail media and measurement, per the global study, from the WFA and MediaSense.

In 1995, Budweiser ran a Super Bowl spot featuring three frogs each pronouncing a different syllable of the beer brand’s name. During the American Cornhole League’s SuperHole III sporting event, set to broadcast Aug. 5 on ESPN2, Wisconsin-based sausage maker Johnsonville plans to air a few commercials. One will be very much like Budweiser’s ad…

Each year, Adweek honors and highlights a group of women who not only make a difference in their industries but in the lives and careers of their fellow women as well. The annual event was held in person on July 14, bringing together C-suite executives, influential creators and pioneering honorees to discuss how they are…

McKinney and Adweek, in partnership with the Outdoor Advertising Association of America, co-hosted Julie Thompson’s Thursday Night Dinner Club at the Cannes Lions Festival of Creativity in June. This year’s gathering, held at Gaston Gastounette, honored the team of Ukrainian journalists who edited Adweek’s On Ukraine, by Ukrainians issue. McKinney executive creative director Suzanne Keen…

If you want to make friends in Boston, linking your brand to Fenway Park seldom hurts. When it’s time to go global, Fenway can help with that as well. When Boston-based cloud storage company Wasabi wanted help wooing the home market, it teamed with Fenway Sports Group (FSG). They put the brand’s name on the…

In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads. Designed to raise awareness of the UN’s 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now…

If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported a year-over-year decline in total revenue, down 1% in the second quarter, to $28.8 billion – missing analyst estimates of $28.94 billion. Ad revenue was down YoY from $28 billion to $28.152 billion. The total… Continue reading »

The post Meta’s Revenue Dropped For The First Time Ever In Q2, As It Faces TikTok, Signal Loss And Weak Ad Demand appeared first on AdExchanger.

Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.

The post Giving Creators Control Over Monetization Is The Next Step In Influencer Marketing appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week.  On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue… Continue reading »

The post Google In The News; Comcast Considers A New Smart TV For Its Living Room appeared first on AdExchanger.