Month: July 2022

Jeeter, a cannabis brand known for its streetwear-style product drops and epic live events, is launching its most ambitious campaign to date this week. The company is kicking off a 100-stop pop-up tour, building mini convenience stores at dispensaries in California, Arizona and Michigan that will be far more stylized than the average 7-Eleven. Expect…

McKinsey compares commerce media — which “closes the loop between media impressions and commerce transactions’ — to the rise of programmatic advertising.

Alphabet reported Q2 2022 revenue growth of 13% to nearly $69.7 billion, slightly below expectations of $69.88 billion among investment researchers tracked by Refinitiv — with from Google Search and
Cloud services. Microsoft Q4 earnings missed expectations: $51.9 billion in revenue for the quarter –up 12% year-over-year, marking the slowest growth in two years.

The Andie Swim team is having one crazy summer. Fresh off launching its recent collection of swimwear designed in collaboration with Demi Moore, the DTC swim brand launched its latest campaign “Comfortable Looks Good on You” to spotlight the versatility of one of its hero styles. The campaign features 65 models chosen from an open…

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. This is the second time Google pushed off the deadline, but it says it’s doing so in response to industry feedback. Google’s original plan was… Continue reading »

The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.

Twitter began testing a new sidebar menu with some of its iOS users. The social network said in a tweet, “New sidebar menu? Yeah, we thought it could use some organizing. We’re testing it with some of you on iOS so everything has its place and it’s easier to find what you need. We fold…

Roughly half of the consumers aged 13-56 say they don’t know anything about the metaverse. Yet more than two-thirds have already experienced it, according to a new consumer survey. While the metaverse hasn’t been fully realized yet, you’ve experienced similar environments if you’ve spent time in virtual worlds like Call of Duty, Fortnite, Roblox, Minecraft…

In a new partnership with R?my Martin, musical artist Usher turns his words into artwork for an increasingly digitized world. Together, the two are launching a global campaign called “Usher x R?my Martin 1738: A Taste of Passion” and featuring a limited-edition bottle and NFT. Through the bottle, the brand uses AI technology known as…