Month: July 2022

Twitter allows users to mute notifications from certain groups of users on the social networking platform. For instance, users can mute notifications from Twitter users who have a “default profile photo.” Our guide will show you how to mute notifications from certain users from within the Twitter mobile application. Note: These screenshots were captured in…

LinkedIn debuted a new community for business-to-business marketers, LinkedIn Collective, with LinkedIn Marketing Solutions vice president of marketing Jim Habig calling it “a community of insightful, knowledgeable and provocative thinkers in b-to-b, for discussion and debate that will move our industry forward.” The professional network also shared some highlights from parent company Microsoft’s financial results…

The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity fraud detection service. The two startups were introduced by investors and board members familiar with both their businesses, according to Human CEO and Co-Founder Tamer Hassan. Terms of the deal were not disclosed. “We were… Continue reading »

The post Human Merges With PerimeterX To Grow Its Ecommerce And Retail Fraud Detection Business appeared first on AdExchanger.

Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys. In today’s fast-changing market, those traditional tools alone fall short. With new artificial intelligence-driven analytics, Tastewise is helping brands like PepsiCo expand their market by discovering new flavors, enhancing products, and developing clearer and more…

With fast delivery apps on the rise, every company with a focus on customer experience is looking to meet the growing desire for shorter wait times. Now, Walmart and GM’s Cruise, the self-driving car unit, are helping to capitalize on delivery methods through autonomous expansion. Rachel Griffin, Walmart’s director of supply chain innovation, and Doria…

The standalone bill would block the FCC from denying or otherwise penalizing broadcast stations that allow marijuana-related spots.

Having a profile on a dating app doesn’t mean that you’re dating. It just means you’re out there. The same could be said for many (of the many) cookieless identifiers on the scene. They’ve been deployed by publishers – the code is on the page – but they aren’t getting picked up in the bidstream. “You… Continue reading »

The post Meet Sincera, The Ad Tech Web Crawler That Wants To Disrupt The Verification Market appeared first on AdExchanger.

The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands show up in.

Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital ad transaction in Ads Manager. The solution builds on years of work
to increase transparency in programmatic advertising.