Month: July 2022

The average length of an engagement in the U.S. for couples married in 2022 is 18 months, according to wedding brand Zola. The figure is an increase from 12 months during prepandemic times. Looking to be there for all of the critical moments in that time period from engagement to nuptials, Zola has debuted a…

Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city’s marginalized communities–and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts. Called Verite, the publisher will report on subjects including education, housing,…

Neighborhood social network Nextdoor teamed up with Verizon on The Big Neighborhood MeetUp, a monthlong call to action in honor of Neighbor Month in September and part of Verizon’s #ACallForKindness campaign, aimed at encouraging people to recognize and build vital relationships with those nearby and to showcase the power of kindness. The two companies will…

Crucial aspects of period positivity include the need to reframe the way we view period stigma through expanding our understanding of who experiences periods, the fight for more inclusive accessibility and, of course, rethinking the often uncomfortable products that have long dominated the industry. Period care product company Thinx has teamed up with purpose-driven agency…

Google parent company Alphabet announced second-quarter revenue of $69.7 billion, up 13% from the same period last year, but missing estimates of $70.8 billion–and marking the slowest quarterly growth in two years. Of its total revenue, $56.28 billion was generated by advertising. However, YouTube saw only a 5% increase in sales of $7.34 billion, which…

Shorter ads tailor-made for a social media feed beat out longer ad units in effectiveness and efficiency, according to a study commissioned by Twitter.

Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees have been taken from their digital advertising transactions. President, Americas and global partners Allan Thygesen explained in a blog post Wednesday, “Our advertising partners often ask me, ‘How can I better understand where my dollars…

In February, start-up brand Voylok launched its website. A week later Russia invaded Ukraine. The brand had been working for a year to build an ecommerce platform to sell traditional boots handcrafted in Northern Russia and sold from the U.K. After the invasion, the burgeoning brand became untouchable. It is still fighting to survive five…

Just two weeks after its selection as Netflix’s ad sales partner of choice surprised the entire media and ad tech industry, Microsoft closed out its 2022 fiscal year on Tuesday. The partnership single-handedly set the stage for Netflix’s earnings report last week. But a deal that would have dominated the discussion of virtually any other… Continue reading »

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John GouldingGlobal Chief Strategy OfficerMiQ“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Goulding, global chief strategy officer at MiQ.  Almost everything we do today contributes to our carbon footprint. The Internet – and the $455 billion advertising industry that funds much of… Continue reading »

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