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Neve Campbell Sees Old Horror Tropes as a Waste of Blood in Brilliant Red Cross PSA
With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. In light of the Red Cross declaring its first-ever blood crisis in…
Meta Seeks Oversight Board’s Counsel on Covid-19 Misinformation
Mere days after making a three-year, $150 million commitment to its Oversight Board, Meta threw its first tough assignment at the independent body tasked with making recommendations on matters related to content on Facebook and Instagram. Then-Facebook began outright removing Covid-19 misinformation in the early stages of the pandemic in 2020, rather than flagging it,…
GroupM Taps MediaCom’s Slaymaker As Deputy Global Investment Chief
A long-time GroupM agency exec, Slaymaker most recently was Chief Investment Officer of MediaCom.
Pinterest Reveals Multiyear, Multimillion-Dollar Partnership With /dev/color
Pinterest entered into a multiyear, multimillion-dollar partnership with /dev/color, a global career accelerator for Black executives, software engineers and technologists. The platform said in a blog post Tuesday, “At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that mission starts with building a workforce that is…
A&W Finds New Hype Man in Ryan Reynolds—No, Not That One
A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers. But there’s no denying the allure of true name recognition. So the chain has enlisted…
Tremor’s Amobee Acquisition Is About Plugging Holes And Getting Scale
Tremor International has been on a journey to rebuild its biz with assets on both the buy and sell sides of digital media. And with its acquisition of Amobee, Tremor is now making inroads into linear inventory. Tremor International CEO Ofer Druker spoke with AdExchanger about the company’s plans for its most recent acquisition.
The post Tremor’s Amobee Acquisition Is About Plugging Holes And Getting Scale appeared first on AdExchanger.
Twitter Tests Adding Hashtags to Communities
Twitter began testing the addition of hashtags to Communities on Android and the web, with iOS to follow soon. The social network said in a tweet that hashtags will appear at the top of the Community page ranked by most popular to least popular in terms of usage in that Community. Twitter Twitter continues to…
Billie’s New Campaign Shows Just How Confusing the Rules of Body Hair Are for Youth
DTC shaving brand Billie has spent years working to break taboos about body hair, pointing out its strange absence in most shaving commercials and attempting to run paid ads on Facebook and Instagram that were rejected as “adult material” for showing hair peeking out of bathing suits. A new “Rules of Body Hair” campaign points…