Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
The latest Hub video monetization study also finds viewers’ estimates of their total TV spending and what they think is a “reasonable” amount to spend on TV are both declining, and just 20% say
they’re willing to pay to share accounts.
they’re willing to pay to share accounts.
How VaynerMedia Is Helping Mint Mobile Take Media In-House and Grow Its Team
Mint Mobile is pulling a bulk of its media investment from the performance-savvy VaynerMedia (VM) in a move to build an in-house media practice capable of handling lower-funnel marketing. Ryan Renolds’ cellular company partnered up with Gary Vaynerchuk’s media agency three years ago, but the two partners understood they could amicably breakup long before they…
As It Focuses on Its DTC Business, Nike Picks Initiative and PMG as Media Agencies of Record
The results of Nike’s global media review are in, and the brand has selected two new agencies. IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America. The account is worth approximately $1 billion total and…
When A Surge In Retail Ad Spending Is A Negative Leading Indicator
“With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail
subcategories.”
subcategories.”
Why A Surge In Retail Ad Spending May Be A Negative Leading Indicator
“With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail
subcategories.”
subcategories.”
To Stand Out Among Banks, Truist ‘Starts With Care’
At a time when many companies feel the pressure to shift from soft declarations of brand purpose to the hard sales numbers delivered by performance marketing, Truist is trying to balance both accounts with its current marketing campaign. CMO Vinoo Vijay’s strategy is premised on the idea that leading with purpose can promote client growth…
The Power to Change the Narrative: What Marketers Can Learn From Ms. Marvel
Growing up, I was never into comic books. I didn’t see myself reflected in the superhero world; it would seem unlikely that anyone who looked like me would fly around in a cape and save the world. But I was wrong. Enter Ms. Marvel. Kamala Khan, a Pakistani American teen living in New Jersey, is…
The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)
Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the “before times,” self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart…