Women’s Health will mark the anniversary of the signing of the Americans with Disabilities Act with its first-ever closed-captioned Instagram Live workout Tuesday (June 26) at noon ET on the Women’s Health Instagram channel. The workout will be led by trainer Anne Reuss, who is deaf and uses soundless cues and techniques while working with…
How Igloo Got Its Cool Back
Four years ago, just before stepping into his new job as a CEO, Dave Allen took his family on a vacation. A few days in, one of Allen’s high school-age daughters asked him what company he’d be running. “Igloo,” he told her. Naturally, she took out her phone and looked it up. Allen still remembers…
Smart TVs Are Finally Catching Up to Roku and Fire TV
When smart TVs fully burst onto the scene in the early 2010s, they revolutionized how consumers watched content. Featuring crisp, sharp images, deep blacks and colors, and pristine sound quality, the sets changed the face of the television landscape. But when the biggest names in the industry built their smart TV businesses a decade ago,…
Once a Liability, the Rogue Social Media Manager Is Now an Advertising Strategy
A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They’re snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they’re being paid to promote. Consider a few examples that have each been liked and viewed thousands of times…
‘You’re Probably Underpaid’: Creators Are Changing the Conversation About Salary
When Hannah Williams turned to TikTok to share how she jumped tech jobs and upped her salary from $40,000 in her first job to $115,000 in her current role, many of her followers didn’t believe her. She thought, “If all the data analysts in the country told you their pay, people would see that these…
Gaston Taratuta on Becoming an Entrepreneur ‘by Force’
Up against global competition–a finalist group of entrepreneurs representing 41 countries–Gaston Taratuta’s attitude was one of cool confidence: “You are the world champion of this story. Chin up and believe it, brother!” This mindset ultimately led to him winning the title of Ernst & Young’s World Entrepreneur of the Year during the June competition in…
To Ward Off Regulation, Social Platforms Agree to Self-Police Content
To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful online content in New Zealand today. The tech companies, all of which worked on the initial draft, signed the Aotearoa New Zealand Code of Practice for Online Safety and…
A Magazine Celebrates Its 25th Anniversary With a Resplendent Nod to Afrofuturism
Brazilian publication Ra?a Magazine celebrates its 25th anniversary with the campaign “The Future is Black (O Futuro ? Preto).” The concept promotes Afrofuturism–a cultural, aesthetic and political movement that manifests itself in literature, cinema, photography, art and music from a Black perspective. Coined in 1994 by sociologist Alondra Nelson, Afrofuturism depicts a future that is…
Adweek Podcast: Cannabis Goes to the Fair
On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller chats with senior editor Terry Stanley to discuss the inclusion of cannabis in the California State Fair and how the weed industry continues to plant its flag further into mainstream American institutions. Stream the new episode below, listen and…