Month: July 2022

Incrementality startup Incrmntal announced the close of its $4.1 million seed round on Monday, bringing its total funding to $5.5 million. The round was led by Play Ventures VC with participation from Heracles Capital, a $10 million fund focused on mobile investments that was launched in May by Mobile Dev Memo Founder and all-around mobile… Continue reading »

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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled “That Reading Feeling Awaits,” is to inspire…

The NFL is the latest professional sports league expanding into the subscription streaming space. Beginning today, the National Football League is rolling out a new streaming service, NFL+, which features live out-of-market preseason games, live local and prime-time regular games and postseason games (only on mobile and tablet), as well as live local and national…

The larger question is the lack of transparency in media ownership. If media properties have underlying agendas — including powerful religious ones –don’t readers have the right to know that?

With the debut of “House of the Dragon” just weeks away, Duolingo wants “Game of Thrones” fans to brush up on their dragon-lord lingo.

Sponsored post byJess Zhuhead of advertising products & developmentT-Mobile Advertising SolutionsSPONSORED BY:Data-driven marketing is about more than just addressability. It’s about using data to inform media planning, storytelling, creative execution, media-buying tactics and the full spectrum of the advertising process – not just individual targeting. As a growing number of standard user identifiers vanish from… Continue reading »

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In the course of just one 35-minute episode, “The Resort” goes from apathy-inducing to one of the brightest spots on the TV landscape this year.

The patent’s technology reduced the carbon footprint of programmatic transactions, said PubWise Founder and CTO Stephen Johnston. The technology, which reduces bid requests from publishers by as much
as 40%, improves and configures the behavior of the pre-bid method for delivery advertising.

WIRED spoke with EA’s director of inclusive design about the business case for diversity, and how they rolled out Battlefield 2042’s first nonbinary character.