Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary Pressures
Advertising influences people’s buying decisions more than the opinions of social influencers or bloggers.
Lawmakers Question Oracle, Amazon And Others Over Location Data
“Mobile phone location data can be used to track individuals who have visited abortion clinics or have left the state to seek care,” Representative Lori Trahan (D-Massachusetts) and five other House
Democrats say in letters sent Wednesday to Oracle, Amazon’s AWS Data Exchange, Mobilewalla and Near Intelligence Holdings.
Democrats say in letters sent Wednesday to Oracle, Amazon’s AWS Data Exchange, Mobilewalla and Near Intelligence Holdings.
IPG Taps Its Top Media Guy To Run McCann Worldgroup (Again)
This isn’t the first time the holding company has taken its top media executive and plopped him in the driver’s seat of its flagship creative agency network.
Audi Partners With Netflix For Action Thriller
“The Gray Man,” which debuts on the streaming service July 22, features four Audi vehicles and stars Ryan Gosling.
TikTok Owner Spent 130% More On Lobbying In U.S. In Q2 Vs. Q1
TikTok owner ByteDance spent $2.1 million on lobbying in Q2 2022, up 130% from the previous quarter, and $4.7 million for the year in 2021, according to a public disclosure filed Wednesday.
Morty Becomes A Soccer Star In Adidas Spot
His co-star Rick talks up the carbon filer soleplate in the adidas X Speedportal.
‘World’s Biggest Coconut’ Stunt Brings Giant Inflatable Fruit and Icy Drinks to Parched Texans
Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a “colossal coconut pop-up” stocked with icy cold beverages in the middle of a triple-digit Texas heat wave. Timing, as they say, is everything. And so is showmanship: the centerpiece of the activation is a 3-story-tall inflatable coconut, dubbed…
Buy Now, Pay Later Industry In Flux Amid Inflation and Potential Recession
After seeing an explosion of adoption during the pandemic ecommerce boom, the buy now, pay later space is experiencing growing pains in the United States as consumers and investors tighten their purse strings amid a period of economic uncertainty. Swedish delayed payments giant Klarna recently saw its valuation slashed to $6.7 billion–around a seventh of…
Havas Paris Ends #MeToo Investigation, Names New Co-Chair
Havas Paris has announced the outcome of its internal #MeToo investigation which has led to the departure of its creative director Christophe Coffre, although chief executive Julien Carette has returned. The internal investigation, which began on May 9, saw the pair step down while the investigation was conducted following anonymous accusations made on the Instagram…