I hope the examples I cite here are merely proof of stressed-out marketing pros, and not the beginning of the end of marketing — and Western Civilization — as we know it.
Pearls Before Swine by Stephan Pastis for Fri, 22 Jul 2022
Inflation Has Households Rethinking Streaming Subscriptions: Study
In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention.
The New Rules for Performing in Today’s Adult Beverage Category
The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of pandemic-altered habits. Today, the youngest generation of adult beverage consumers is discovering, buying and consuming spirits in entirely new ways, while older generations are expanding their horizons and altering their…
To Succeed on TikTok, Brands Must Become Publishers
Chao Williams knows how to turn conversations into ads. The creator approaches strangers on the streets of New York to ask questions like “Where are you going?” “What drives you in life?” and “What would make today a 5-star day?” And if Williams didn’t have a branded microphone in his hand, you probably wouldn’t know…
City Football Group’s Plan to Make Soccer a Year-Round Sport
Championships can do wonders for a sports franchise, but they can’t sell tickets, merchandise or sponsorships on their own. City Football Group (CFG) knows that better than almost any sports organization on earth. Its marquee soccer club, Manchester City, has won four of the last five English Premier League championships–securing its latest with a win…
This Agency Made a Tool That Promises to Remove Bias From the Recruitment Process
In many businesses, one of the biggest barriers to hiring more diverse teams is that bias can blight the recruitment process. Numerous studies have shown that factors such as ethnicity, gender or a foreign sounding name can make it more difficult for candidates to get job interviews. For example, a 2019 report from the Centre…
How CafeMedia Recouped Millions Through Ad Block Recovery
Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Between October 2020 and June 2022, CafeMedia detected over 500 million pages with ad blockers running on them. Thanks to ad-block recovery firm Blockthrough, it was able…
GA4 Will Replace Google Analytics In Just A Year – Are You Ready?
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of partnerships and growth at Incubeta. Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web… Continue reading »
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Why Digital Media Company Recurrent Is Prioritizing PMPs And M&A
Investment firm North Equity has amassed a portfolio of established media brands like Popular Science, Field & Stream and Saveur with a few new media upstarts mixed in, including The Drive, Task & Purpose, Donut Media and MEL Magazine. In 2021, North Equity launched Recurrent Ventures as its media division. Its CRO, Matt Young, spoke with AdExchanger about Recurrent’s acquisition strategy, its ambitions in CTV and gaming and why the company is prioritizing its private marketplace business to reduce its reliance on open web programmatic.
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