Online streaming and TV channel Premier Sports, which streams live games across the U.K., has been acquired by Nordic entertainment company Viaplay Group as it prepares to enter the market in autumn. Premier Sports currently holds the rights to stream games across soccer tournaments, such as UEFA nations league, La Liga, the Scottish Cup and…
LGBTQ+: Do Our Letters Spell Out a Shared Language in Adland?
Editor’s note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. I’ve been a member of many an agency ERG for DEI progress. Often when planning our programming, we’d ask, “Is this session, workshop, forum for…
Token to play
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The Big Story: Why Netflix Picked Microsoft
Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?… Continue reading »
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TikTok: How to Turn On Daily Screen Time Notifications
TikTok allows users to turn on daily screen time notifications that will notify them once they’ve spent a certain amount of time in the TikTok application each day. Users can choose from different screen time durations, ranging from 40 to 120 minutes. Users will need to create a passcode to use this feature and, if…
TikTok Adds Auto-Generated Captions for Viewers, Several Translation Options
TikTok introduced auto-captions in April 2021 in order to help members of its community who are deaf or hard of hearing better enjoy videos on its platform and gain more context on those videos, and Thursday, the video creation platform rolled out more tools along those lines. Auto-generated captions were updated so that viewers now…
Mindshare Takes the Discover Media Account from Spark Foundry and Dentsu Media
GroupM’s Mindshare took the Discover Financial Services U.S. media account from Publicis Media’s (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. Mindshare will manage audience and media strategy, planning, investment, measurement and data and analytics spanning…
The 2022 US Midterm Elections’ Top Security Issue: Death Threats
While cybersecurity and foreign meddling remain priorities, domestic threats against election workers have risen to the top of the list.
Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices, which the company said will allow buyers to more easily compare YouTube…
Why the Lawrence Brothers Reunited in Google’s Latest, Nostalgic Ad
It’s Saturday morning, 1995. You’re about to catch an episode of Saved by the Bell: The New Class with a balanced breakfast of Pop Tarts and an Hi-C Ecto Cooler. Before the show begins, NBC airs one last ad: a wholesome PSA starring popular brothers Joey, Matthew and Andrew Lawrence as they urge viewers to…