The ANA guidelines can level-set the industry, help us avoid inflated metrics and resolve some of the issues faced by both influencers and brands.
UM’s Kiernan Named IPG Mediabrands Chief
She succeeds Daryl Lee, who held the role for nearly three years, and becomes global CEO of sister unit McCann Worldgroup.
‘Clean Room’ Developer InfoSum Reboots, Launches New Platform Making Consumer Data More Frictionless
The new platform is more of a refinement, streamlining the process of integrating consumer data from various parties without giving up privacy protections.
Post-Next 15 Merger, Engine Creative and ODD Unite Under House 337 Name
Three months after Engine Group U.K. was acquired by Next 15 Communications for $103.5 million (77.5 million pounds), the business has formally merged Engine Creative and ODD to form a new agency: House 337. When it snapped up the group in March, Next 15 said all divisions–including Engine Creative, Engine Transformation and MHP Mischief–would continue…
KFC Releases Short ’80s-style Horror Film Featuring Killer Pizza
The phenomenon of Netflix series Stranger Things has produced a resurgence of interest in ’80s horror movies. Now chicken restaurant chain KFC is looking to tap into that interest from younger consumers by producing its own short film in Spain, featuring killer pizza. The fast-food chain has released La Massacre–a 14-minute short film, which tells…
InfoSum Launches Clean Room Interoperability Product Platform Sigma
The current web of disconnected clean rooms is like rows and rows of magnets facing the same way, so nothing actually happens. On Thursday, data intelligence platform InfoSum announced a new software, Platform Sigma, to try and give its clients a better way to share depersonalized data with each other and their data vendors of… Continue reading »
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This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes
Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also… Continue reading »
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Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
He joins from Omnicom’s Optimum Sports unit, and has more than 15 years experience managing sports and entertainment related media and sponsorships.
Pearls Before Swine by Stephan Pastis for Thu, 21 Jul 2022
Congress Might Pass an Actually Good Privacy Bill
A bill with bipartisan support might finally give the US a strong federal data protection law.