Month: July 2022

As we endure another excruciatingly hot summer, we must remain grateful for the deodorants, shower gels and fragrances that keep us at our freshest against all odds. For Grammy-winning rapper Lil Baby, Axe is the hygiene brand of choice. So it only makes sense that his next major collaboration be with the very legacy brand…

Following an already difficult second quarter, in which it struggled to publish its first quarter financial results, S4 Capital has issued a profit warning and will introduce a hiring freeze for the rest of this year–as it revealed spiraling costs within its content practice. The marketing services network, which owns agencies including Media.Monks and recently…

There are more than 7.7 billion mobile phones on the planet, generating a footprint of more than 480 million tons of carbon each year. How much of that is spent using ad-supported media?

Companies have recently made progress in employee diversity, but cuts due to economic worries are expected to hurt underrepresented workers most.

The color black occurs when light is either absent or absorbed, giving it a unique place in both ancient and modern mythology, where it symbolizes authority, solemnity, mystery and sophistication. Though often associated as representing the opposite of good, it is the color of everything from early neolithic paintings to melanite, oil and coal. Keeping…

This is the final story in a three-part series about marketing to overlooked generations. You can read the first and second parts of the series about Gen X and Baby Boomers. Marcel Hollerbach’s son learned how to skip YouTube ads before he could talk. But Hollerbach knows his kid is still being served ads: just…

🏆 We’re hosting our next comic caption contest. 🏆 Wanna snag a comp ticket to Programmatic I/O New York? Submit your caption idea in the comments below by 5 p.m. ET on Tuesday, July 25, for the chance to win. That’s the sweet, sweet prize. Programmatic I/O takes place on Oct. 17 and Oct. 18… Continue reading »

The post It’s Time For Another AdExchanger Comic Caption Contest! appeared first on AdExchanger.

Millions of Americans get their news from social media and late-night TV, not from watching long-form congressional hearings.

In its first year under the Warner Bros. Discovery umbrella, Discovery’s Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate in the annual shark celebration, taking place July 24 through July 31. The summer…

Advertising for sports drinks, whether it’s Gatorade or BodyArmor, tends to stick with a familiar theme: top-level athletes run, jump or throw a ball before pausing to wipe the sweat from their brow and take a swig from the bottle. Liquid I.V. doesn’t want consumers to think of it that way and is spending $20…