Month: July 2022

Stonehenge AR allows users to interact with full-scale models and even take selfies.

“Given the highly sensitive nature of this data — especially when location data is combined with other types of data, the ways in which this data is stored and shared with third parties is of utmost
importance to consumer safety and privacy,” FCC Chair Jessica Rosenworcel said in letters to 15 wireless carriers.

Launched on Christmas Day in 2021 after spending decades in development, the James Webb Space Telescope is now the largest optical telescope in space. Specializing in infrared astronomy, the Telescope is over 100x more powerful than the Hubble, promising to capture the universe as we have never seen it before. Because let’s face it: as…

Ridesharing company Lyft aims to increase its social media activities with the appointment of British social media agency Coolr, which will expand into the U.S. with the brand as its founding client in the country. The rideshare app, which operates in the U.S. and Canada, has named the independent social media agency as its social…

During Netflix’s second quarter earnings announcement Tuesday evening, the streaming service didn’t fully take the wraps off its upcoming ad-supported tier, but the company did share more details with investors about its new advertising strategy. Executives revealed a tentative launch date for the offering, which they expect will arrive in early 2023. That’s slightly later…

From art, music and clothing, Hispanic cultures continue to create a large impact on brand marketing strategies. However, it’s essential for brands to also recognize how complex Hispanic audiences are if they want to develop a deeper understanding of effective bilingual marketing. In preparation of Advance Auto Parts 90th “Advanceiversary,” the automotive parts brand is…

By default, the Twitter application will automatically load GIFs, images and videos in a user’s feed so that this content will be displayed as the user browses the app. However, users can turn off media previews if they want to prevent this content from being displayed automatically. When a user turns off media previews in…

After Orion Pictures launched in 1978, the label largely focused on genre-heavy storytelling from prominent filmmakers–James Cameron, Oliver Stone and Jonathan Demme, to name a few. When MGM relaunched the name in summer of 2020, the brand refocused its energy in a more inclusive direction, choosing to widen the scope of its storytelling slate to…

National Geographic is bringing the mysterious statues of Stonehenge to Instagrammers’ phones via unprecedented drone access and an augmented reality experience, Stonehenge AR. A team from Nat Geo flew a drone over the site and capture more than 7,000 images, processing them into a high-resolution 3D model replica of the monument, which Instagrammers can interact…

The Yelp report, a benchmark of local economic strength, reveals changes in consumer habits as inflation has risen at record rates. Consumer searches for higher-priced businesses have fallen, while
the share of Yelp searches using the lowest “$” filter rose by 7% vs. Q1 2022 and share of the highest “$$$$” filter fell by 12%. Although consumers are mostly searching for lower-priced businesses,
they still searched for higher-priced businesses more frequently in Q2 of this year vs. Q2 2019.