McLaren most recently served as CEO of Merkle B2B, where he led the global expansion of the company’s B2B practice.
Twitter: How to Change the App’s Font Size
Twitter allows users to change the size of the text that’s displayed throughout its mobile application. Users can choose from four different font sizes. Our guide will show you how to change the Twitter app’s font size. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap your profile picture in…
Authenticity Is Key When Marketing to Younger Consumers
The consumer is more and more aware every day of marketing “hype” and language that is not authentic to the brand or corporate mission. Gen Z and Gen Y are acutely aware of this and will expect nothing less and can see through it all. This differs from their predecessors on many fronts. They’re digital…
Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon’s researchers say.
Dentsu Americas CEO Kelley Named Chair Of The Ad Council
She succeeds NBC Universal’s Linda Yaccarino and will serve a one-year term. Tara Walpert Levy, vice president Americas YouTube has been elected to Vice Chair of the Ad Council’s Board of Directors
alongside Verizon CMO Diego Scotti, current Vice Chair.
alongside Verizon CMO Diego Scotti, current Vice Chair.
TV/Media-Delivered News Consumption Way Down – Is It Because News Stories Are ‘Hard To Follow’?
According to a Reuters Institute report, a significant proportion of younger and less educated people say they avoid news “because it can be hard to follow or understand.”
Crypto Is Straining the Power Grid. Congress Wants to Rein It In
Senator Elizabeth Warren and others are recommending regulations for crypto-mining operations as carbon emissions and consumer electricity bills soar in the US.
TikTok Hits the Road on The Honda Civic Tour Presents The Future X
TikTok is going on tour with Honda. The automaker will kick off seven-city U.S. tour The Honda Civic Tour Presents The Future X, which will be headlined by the new pop group and augmented with content from TikTok. The Future X is made up of three singers and four dancers, all discovered on TikTok, and…
Deliveroo Offers Novel Fix to British Beach-Goers’ Biggest Bugbear: Hungry Seagulls
There’s a heatwave scorching Europe and we’re in the midst of the ‘silly season’ news cycle. Those things might explain why takeout brand Deliveroo has decided to have some fun and launch “Chipwatch”–a campaign to protect the British public from hungry seagulls. For those not familiar with British summertime, there’s an unspoken consensus that as…
Nationwide Ad Reveals Soccer’s Epidemic of Online Hate Through the Eyes of a Young Player
As online hate has become a growing concern in soccer, multiple brands are stepping up to address the problem. British financial institution Nationwide Building Society is the latest to do so, with a new campaign spotlighting the online harassment received by female players. The campaign marks Nationwide’s three-year partnership with The Football Association’s Football Respect…