Month: July 2022

Controversies, feuds, battles and naughty late-night appearances used to break out all over the place on TV and make headlines.

Some Nextdoor users fancy themselves as the eyes and ears of their neighborhood, and the neighborhood social network is catering to the latter and getting into the podcast game with its global debut of Where Kindness Lives. Where Kindness Lives is hosted by Nextdoor Australia head and native New Yorker Jennie Sager, a former producer…

A chain-smoking, hard-partying brand mascot named Boy Howdy! shows his ass, literally, in a series of wild postings which also feature the tagline, “Proudly hated by the right people since 1969.” Ad creatives, meantime, are bracing for cease-and-desist orders from famous rock stars they’ve included in a trippy 90-second animated video that ends in an…

Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020. At a minimum, Blavity expects to continue growing…

Brand safety ad-tech firm Zefr is buying Adverif.ai, an Israeli artificial intelligence company that uses tech to identify misinformation, the companies announced today. Terms of the deal were not disclosed. Zefr, which focuses on brand suitability–particularly inside walled gardens like Meta and TikTok–has previously been more focused on helping brands avoid appearing next to videos…

Don McGuireCMOQualcomm, one of the largest mobile chip makers in the world, is a company that usually helps other companies undergo digital transformation. But Qualcomm is also undergoing a transformation of its own. Over the past two years, Qualcomm has restructured its marketing organization to position it as a business driver more directly tied to… Continue reading »

The post Qualcomm’s CMO On In-Housing And Measuring What Matters appeared first on AdExchanger.

Still, marketers in Sprout Social study identified challenges to this approach, like budget (45%) and lack of internal resources (36%).

In June 1929, a correspondent for The Motor magazine tucked away his notebook and hurried back across the English Channel to file the biggest story of the summer. The British racing team of Bentley Motors Limited had won the 24-hour race at Le Mans, the most prestigious victory (then and now) in the world of…

Buddhists, voice-activated devices and hipster motorcyclists are all vying to become the new voice of Burger King in France, as it launches a competition for customers to become its jingle. The country’s brand focus “Mmmmhhh Burger King” has been running since it was introduced in 2016 under creative agency Buzzman. And now it has become…