Gen Z and millennials are drinking less alcohol than generations before them. According to Heineken’s 2022 Beer Report, 46% of Gen Z and millennials are drinking less alcohol in general, while 26% would like to see a greater choice of lighter-style beer. For Heineken-owned Desperados, this presents somewhat of a conundrum since its target audience…
Omnicom Taps Sijanta To Run Its Dedicated Mercedes-Benz Media, Marketing Unit
The role seems tailor made for Sijanta who has spent most of his career at the automaker, most recently as director creative communications & marketing.
70% of People Receive Irrelevant Ads From Brands at Least Once a Month, Report Finds
70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research. Irrelevant culprits include inaccurate promotional emails or recommendations unrelated to prior purchases. While 70% of consumers reported…
ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
“Lack of both consistency and transparency has limited organic influencer marketing’s value to advertisers, hamstrung its growth, and obfuscated its true ROI,” the ANA said.
Carolyn Everson Re-Emerges With a Seat on Coca-Cola Board
Global beverage producer The Coca-Cola Company has named former Facebook, Microsoft and Instacart executive Carolyn Everson as a director. Top line Everson, who left delivery platform Instacart at the end of last year after only a few months, has been elected to the Board of Directors for Coca-Cola. The Board also includes chief executive and…
GroupM Unveils Plan For Industry-Wide Standard To Reduce Media’s Carbon Output
GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter.
Mercedes-Benz Marketing Exec Moves In-House Within Omnicom’s Team X
Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global communication and marketing agency within Omnicom. Sijanta will join Team X, the dedicated agency created to service the brand last September when it consolidated its marketing within the agency holding company. The move will see…
Shopify Integrates With YouTube’s Commerce Offerings
Shopify extended its long-standing partnership with Google to YouTube, enabling merchants on its commerce platform to integrate their online stores with the video platform and potentially reach its 2 billion-plus monthly logged-in users. Shopify explained in a blog post, “Today, every brand is focused on one thing: connecting with their audience. Meaningful engagement with consumers…
All Ads Have a Carbon Footprint. GroupM Wants to Standardize Their Measurement
To truly address the climate crisis, carbon emissions reduction is required across all industries–including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released…
WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has moderated from just a few years ago.