Month: July 2022

After France won the Guinness Six Nations Rugby tournament earlier this year, to tie-in with its sponsorship, automaker Renault has released a campaign aiming to pay tribute to its home country’s perseverance, courage and innovative spirit. The brand campaign from Publicis Conseil backs the French rugby XV team, reaffirming Renault’s commitment to national sports. The…

‘Tis the season … World Cup season, that is. Fox Sports is launching its marketing campaign for FIFA Men’s World Cup Qatar 2022 today with a 60-second spot starring Jon Hamm as Santa Claus, who learns for the first time that he won’t be the only star of the show come the holiday season–because the…

Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love–ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez. Yes, it’s exactly what…

Colleges and universities can be a golden training ground for the next generation of young professional athletes. Still, there are small issues that can serve as rather big barriers for certain groups of students, especially those from marginalized communities. United Airlines has partnered with the PGA Tour for the “Golf is Ours” campaign, which aims…

U.K. publisher Reach plc, which operates more than 130 news sites including The Mirror and Manchester Daily News, announced Monday the commercial debut of a content recommendation tool. Called Neptune Recommender, the product uses machine learning and first-party cookies to serve visitors targeted suggestions for further reading. Internally, the tool aims to lift advertising revenue…

Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates:… Continue reading »

The post Back To The Future: An Oral History Of Microsoft & Advertising appeared first on AdExchanger.

As digital advertising enters its third decade, advertisers are still spending millions funding spammy “made for advertising” sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites–7.8% of the programmatic budget…

A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition tear. In the past three years, iHeartMedia has built its ad tech stack through the purchase of podcast analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and programmatic audio marketplace Triton Digital. In… Continue reading »

The post Listening To The Programmatic Beat, With iHeartMedia CMO Gayle Troberman appeared first on AdExchanger.

Modern sports sponsorship pursues a singular goal: the sure thing. Whether it’s reinforcing the National Football League’s argument for Super Bowl week ads, letting Pepsi decode sports fans’ spending patterns or helping both of the above recalibrate their relationship, data plays an increasingly valuable role in streamlining the endorsement process. As the NFL, European soccer…