Tejari Founder Roma Patel on Building Resilience and a Brand

Brand executive turned founder Roma Patel started her company when she zeroed in on a gap in the market–and a gap in nutrition. Tejari, which she named after her two sons and the inspiration for the DTC company, is disrupting the protein category with its simplistic, clean plant-based blends. And with national distribution on the…

The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

The contraction follows a steady deceleration of the U.S. ad market’s expansion coming out of the COVID-19-related advertising recession.

In Gaming, Psychological Safety Measures Are Still Lacking

When your passion becomes your profession, it’s easy to feel like you’ve won the proverbial lottery. But what happens when you aren’t afforded the luxury of signing off at the end of the day? It’s the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game…

Disney Closes Strongest Upfront Ever With $9 Billion in Commitments

Disney is the latest publisher to cross the upfront finish line. On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse. Live events, Disney+’s upcoming ad-supported tier, and addressable and measurement…

Twitter Has Entered the Elon Musk Twilight Zone

In the tortured deal’s alternate reality, it makes sense for the company’s leaders to try and force Musk to take over—but things will get tricky if they succeed.