Month: July 2022

Venerable publication will serve news online daily, it says in letter to readers.

“The data collected by TikTok on U.S. users, such as browsing and search history, biometrics, location data, and other metadata, would be a massive national security risk,” lawmakers say in a letter
to TikTok’s CEO.

CMOs have a variety of ways to obtain data that
guide their decision-making, though many are frustrated with the lack of tools to gain insights, the CMO Council and market researcher GfK found in a global survey of marketing leaders.

Among the data that help marketers
to improve key performance indicators (KPIs), media metrics were ranked as the most significant. About two-thirds (67%) of marketing leaders worldwide said content response and conversion data are
helpful, and 64% said ad performance metrics were helpful.

“Content response can lead to customer conversion, acquisition and repeat purchases,” according to the report.
“Getting the right content to the right person at the right time can build toward a shortlist, a call to a sales rep or even an ecommerce transaction. Content response is a marketing KPI that
moves the revenue needle.”

Only 39% of respondents said their social media following was a significant data point, and a mere 36% considered customer lifetime value (CLV) important for
measuring performance. CLV metrics aim to quantify how much money customers will spend on a brand during their lifetime.

Marketers say they face a variety of hurdles in obtaining useful data.
Almost three quarters (73%) of survey respondents bemoaned insufficient marketing technology as a barrier, while 60% said lack of data management processes were concerning.

“The
challenge is choosing the right solution from a sea of options,” according to the report. “The 2022 martech landscape is nearing 10,000 solutions and data marketers are overwhelmed with
vendor pitches.”

Meta is attempting to provide
creators on Instagram with a more reliable way to earn a steady income.

After testing the Subscriptions feature earlier this year, the tech giant is now launching specific tools that help creators connect their dedicated fans to exclusive content. 

Creators are now able to launch chat sessions with up to 30 people at once — to “connect with subscribers in the
moment and discuss things you’re passionate about, share your best life hacks or simply bring your subscribers together,” stated Meta in a blog post. 

Subscriber chats are powered by Messenger and can be created from a creator’s inbox or story. To
“maintain balance,” chats will automatically end after 24 hours.

Chats will be made available to subscribers via a new “join chat”
sticker from a creator’s story.

General followers will also be able to tap the sticker and subscribe. 

According to Meta: “The new subscriber tab in your inbox will allow you to easily organize and manage your chats with subscribers so you’ll never miss a message and can reply
with ease.” 

As part of this launch, Meta has also given creators the ability to introduce their
exclusive content to subscribers in the form of posts and reels, instead of just exclusive stories and live broadcasts which were added last January. 

There will also be a new tab on creators’ profiles for subscribers to click and easily discover new, exclusive content. 

Meta announced that they will not be taking fees on Subscriptions through the end of 2024 and “hope to bring Subscriptions to even
more creators in the coming months,” alluding to future updates.

Google has confirmed issues with indexing new content and displaying it in Google Search, starting Friday morning. Publishers and many others have been affected. Google is working on a fix, and says
it will soon resolve the issue.

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller sits down with the podcast’s new co-host and Adweek community editor Luz Corona as they discuss this year’s Women Trailblazers issue with contributor Leslie Blount. Listen in as they celebrate women in media, tech and advertising who are taking…

Hanesbrands’ global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media’s (PM) Spark Foundry is the incumbent. The PM agency declined to say if it’s defending the…

The elements of a classic horror film can vary from bloodthirsty monsters to diabolical, deadly manipulators. For Ford, a good creepy flick can include all of it, as long as its pickup truck is the star. To celebrate the launch of Ford’s first-ever F-150 Raptor R on July 18, the automotive brand is releasing a…

As U.S. inflation hit a four-decade high of 9.1% in June, shoppers are pulling back on what they buy–from clothing and toiletries to staple foods and household items. The moment is giving private label brands, which cost less than their brand-name competitors, an opportunity to appeal to the public. And some are taking it. In…