Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn. Hanson ascends to the role after filling the global chief strategy officer position since 2018. The announcement comes as OMD is upping its commitment to media measurement, having just…
Philadelphia Launched a Restaurant Where You Order Feelings, Not Food
When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the…
Twitter: How to Turn Off Sound Effects in Spaces
The Twitter mobile application features sound effects that are associated with Twitter Spaces, Twitter’s audio conversations that are featured at the top of a user’s home feed. Users can prevent the Twitter app from playing these sound effects by turning them off from within Twitter’s Settings menu. Our guide will show you how to turn…
Black-Owned Advertising Agencies Need Their Buying Power Back
In the recent wake of widespread–and exceedingly public–declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022. As someone who knows firsthand the value of culturally relevant content and media, I can tell you without hesitation that Black-owned…
Instagram Adds Payments Option to Chat
Instagram users can now use Meta Pay to pay for products from small and midsized businesses without leaving the application’s chat function. Shoppers can send an Instagram DM to a qualified business they are interested in buying a product from and, in the same chat thread, they will be able to pay via Meta Pay,…
Fusing Ice Cream and Fashion, Magnum Made a Vegan Dress From Cocoa Beans
An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The “Vegan Dress” is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen. The design was inspired by Magnum’s vegan ice-cream bar and modeled…
China’s Property Developers Offer Cars, Pigs as Real Estate Confidence Wanes | WSJ
More Marketers Are Adopting Multi-Touch Attribution, But There’s Still Some Frustration
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday. That’s the highest peak since the MMA, which represents more than 800 marketers, mar tech companies… Continue reading »
The post More Marketers Are Adopting Multi-Touch Attribution, But There’s Still Some Frustration appeared first on AdExchanger.
Twitter: How to Turn Off Sound Effects on Mobile
As users browse the Twitter application, the app may play a variety of sound effects. For instance, the app will play sounds when users manually refresh their feed. Users have the option to turn off Twitter’s sound effects if they’d like. Our guide will show you how to turn off Twitter’s sound effects in the…
New Study Shows Americans Want CEOs to Take Action on Systemic Racism
With each passing year, America’s political, social and economic issues become more intertwined, impacting the lives of individual citizens as well as the interests of public and privately-owned entities. The Edelman Trust Barometer, an annual survey examining corporations’ trust and credibility, exposed the pressing need for companies to address–and rectify–their approaches to social justice, particularly…