She succeeds Kaya Heitman, who earlier this year moved to executive director of U.S. communications for parent GroupM.
WPP Acquires LATAM Commerce Agency Corebiz
Corebiz is based in Brazil and will become part of the VMLY&R Commerce global network. Terms weren’t disclosed.
Google to Generation Z: Let’s Internet Better
Google kicked off a video campaign Monday, primarily on TikTok and YouTube, aimed at getting Generation Z to think critically about “information” they discover on the internet and to use its tools in doing so. The company described “Let’s Internet Better” as a call to action for Gen Z to use its search tools to…
Jan. 6 House TV Hearings Too Slick? The Story With Facts, Commentary, Ketchup Drips And All
The hearings so far consist of a mix of in-person and videotaped testimony, onscreen video of the U.S. Capitol from the day itself, onscreen graphics of texts and/or phone call transcripts as well as
questions and information from the House committee members.
questions and information from the House committee members.
Snapchat for Web Debuts
When Snapchat introduced its Snapchat+ subscription service late last month, it said the $3.99 per month would give users access to “a collection of exclusive, experimental and pre-release features,” and the first big one dropped Monday. Calling and messaging via Snapchat on the web is rolling out Monday to Snapchat+ subscribers via Google Chrome in…
TV Needs a Channel-Agnostic Measurement Strategy
In the early 2000s, marketers thought TV was destined to follow print media. TV was over. Online engagement was growing by double digits, investments in digital media were skyrocketing and the new age of big data was upon us. But TV never died. Despite early doom and gloom predictions, TV continues to be one of…
Demand Exceeds Supply For — Surprise — A Print Medium
“Demand has skyrocketed and supply chain woes continue to hamper all segments of manufacturing” for both hardcover and softcover books, according to the Book Manufacturers’ Institute.
Pearls Before Swine by Stephan Pastis for Mon, 18 Jul 2022
In Its Sixth And Final Season, ‘Peaky Blinders’ Gains Ground
Anyone who has not yet climbed aboard the “Peaky Blinders” bandwagon is missing the most stylish gangster series since “Boardwalk Empire.”
Abortion Pill Demand Is Driving an Underground Network
Desperate people in the US and beyond are turning to an unregulated, cross-continental supply chain.