Month: July 2022

Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more
features to help teams collaborate, and create and customize display and video ads.

Shoppers who are familiar with fashion brands are most likely to seek out those brands’ websites, even when they don’t have a product in mind.

Overall, 81% of participants in a study felt their NFT was a good investment, and over a third said they bought to resell for a profit.

Also, Havas Media Global CEO Peter Mears will become Chairman of the Havas NA region in addition to his current role. Steve Netzley, founder and CEO of the Havas Edge Performance Network, is joining
the Havas Group Executive Committee.

Fast fashion retailer Primark ran afoul of ad industry guidelines by displaying children’s clothing emblazoned with sexist stereotypes.

A new survey from Deloitte suggests parents’ worries about inflation are not going to slow down back-to-school expenditures.

SKUx wants to change the way promos are delivered and redeemed. Developers at the company created technology to capture first-party data based on how consumers engage with offers.

Rising ad spending for TV and streaming is coming from digital and social media as well as linear TV, according to a new survey by Advertiser Perceptions and Premion, Tegna’s OTT ad-selling unit.

Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: “Fat C*n’t. Actually Fat Can.”…

On today’s episode of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with seven-time Olympic gold medalist Katie Ledecky. Ledecky has not only made a splash at the past three Olympic Games but she’s also solidified herself as an authentic brand ambassador. She works with various global…