Mountain Dew is the latest brand to venture into the metaverse with a watch party it’s hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call…
Unlocking the Power of Commerce With Retail Media
On this very special bonus episode of CMO Moves, Adweek’s chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging…
Instagram: How to Use the Non-Binary Chat Theme
Meta recently released a Non-Binary chat theme in Instagram that allows users to update conversations on the photo- and video-sharing platform with the colors from the non-binary flag. Our guide will show you how to use the Non-Binary chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS….
Instagram: Here’s How to Share Someone’s Post to Your Story
Instagram allows users to share other users’ posts to their Instagram Stories as stickers. When a viewer taps one of these stickers, they’ll have the option to view the original post. Our guide will show you how to share a user’s post to your Instagram Story. Note: These screenshots were captured in the Instagram application…
LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots
It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the… Continue reading »
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Interbrand President Gonzalo Brujó Ascends to Global Chief Executive
As marketers are increasingly looking at the balance between their branding and brand purpose with a greater focus on performance, Omnicom marketing consultancy Interbrand is moving two of its veteran executives up. The company has promoted Gonzalo Bruj? to global chief executive officer. Bruj? has served as global president since February 2021 and has been…
What Community-Owned Models Will Look Like, How Your Business Can Prepare
If you’re looking for an example, companies like Bored Ape Yacht Club, Goblintown and ZenAcademy are already ahead of the curve with strong communities, shared values and ownership through
tokenization.
tokenization.
Twitter, Publicis Media: Brand Conversations on Social Are ‘the New Review’
Does talk sell? Twitter and Publicis Media sought the answer to that question with #LetsTalkShop, a survey of 9,600 consumers on six social platforms across India, Mexico, the U.K. and the U.S., aimed at learning how brand conversations on those platform impact their decision making and, eventually, sales. The two companies said in the introduction…
Rapper T-Pain Returns as Wacky Cousin T in Lipton’s Sitcom Parody
Rapper-producer T-Pain knows how to stay in the public eye, whether he’s calling himself “Drake before Drake,” smack talking Chris Brown or remixing a classic Alka-Seltzer jingle. Consumers will have to decide if his near-constant cameos–an exclusive swag drop with Panera here, controversial comments about the late Tupac there–put him in overexposed-celebrity territory. But senior…
Even Twitter Thinks Elon Musk’s Tweets Are Out of Control
Plus: Tweeting your personal life, swimming like sharks, and a breakup for the ages.