Molson Coors in-house agency VOLT won the “In-House Agency of the Year.”
These Films Show Google Pixel Helping to Strengthen Family’s Relationships
Telling a series of modern life and love stories around a modern family in Germany is the focus of a campaign from Google to promote its Pixel smartphone brand. Each of the three-minute long adverts have been released to explore different but relatable relationships–and to convey that love is a universal language that can overcome…
Pearls Before Swine by Stephan Pastis for Fri, 15 Jul 2022
Bigger Than the Box Office: The Rise of Minions Marketing
Recently, you may have noticed that there has been yellow as far as the eye can see and suits in every cinema. Minions, Minions everywhere. It’s been a minute since we’ve seen a cinematic success of this magnitude and a marketing bonanza of equally epic proportion. Mega marketing budgets and expansive (almost endless) partnerships are…
Trainline Taps Wavemaker for Local Impact Across Europe
Trainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K. Following a competitive pitch, the online booking site–which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists–selected the WPP-owned media company based on…
The Speedy Downfall of Rapid Delivery Startups
Companies that promise groceries delivered in 15 minutes surged during the pandemic—but are now in retreat.
Have Pollsters Cleaned Up Their Act in Time for the Midterms?
G. Elliott Morris, a writer and top election forecaster, wants you to trust the polls a little less.
4 Charts Reveal How Facebook Traffic to Publishers Has Changed
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of…
Burger King Austria now Asks Customers, ‘Regular or With Meat?’
Burger King Austria is continuing the chain’s introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as “the new normal” on its menu. The restaurant chain has begun a campaign titled “Meat Option,” which will see Burger King staff ask all customers whether they…
Microsoft Proves Itself to the Ad Industry With Surprise Netflix Deal
On Wednesday, Netflix announced that Microsoft won the top prize in ad tech and will serve as the streamer’s global advertising technology and sales partner as the company builds a much-anticipated ad-supported tier, which could debut as early as the end of this year. The partnership came as a surprise to the ad industry, which…