The D&AD New Blood Awards handed out 186 Pencils this year, as it once again honored emerging creative talent from around the world. The New Blood Awards are handed out at the end of the four-day D&AD Festival–with briefs set by global brands, including Audible, BBC, Disney, Duolingo, Google Fonts, Netflix, Penguin and Snapchat. Designed…
Havas Creative CEO Departs With Health Integration Planned—Donna Murphy to Run Both
Havas is set to integrate its Creative and Health networks in a move that will see Havas Creative’s global chief executive (CEO) Chris Hirst depart, leaving Havas Health & You CEO Donna Murphy to take overall responsibility for the two teams. As part of a transformation plan to simplify its structure through the “Together” strategy,…
Messenger: How to Use the Non-Binary Chat Theme
Messenger released a Non-Binary chat theme that can be activated in conversations. This theme adds a white background to the conversation, and has details in shades of yellow and purple. When someone activates the Non-Binary chat theme in a conversation, the conversation’s emoji will be updated to the yellow heart emoji. In addition, five Word…
Iron Beam: How Israel’s New Laser Weapon Works | WSJ
PHD Wins Global Media Account For Tea Maker Ekaterra
The former Unilever tea division was sold last month for $4.5 billion and spends about $70 million annually on measured media.
Accenture Agrees To Acquire Minneapolis-based The Staple
The 7-year-old agency helps consumer brands build and operate their own digital commerce channels and manage their brand and sales performance across key North American retailers.
Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
WhizzCo has improved its process to continually optimize the performance of content recommendations, to provide more relevant and faster matches of ads to users based on the content.
Microsoft Wins Netflix Business For Ad-Supported Streaming
Netflix has selected Microsoft as the technology and sales partner for its ad-supported subscription offering.
Loss Of Identifiers Pushes Marketers To Weigh Immersive Ad Formats
Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers.
Which Ad Buy To Make First — Connected TV Or Linear TV?
CTV and streaming mostly play a supporting role compared to linear TV buys, Advertiser Perceptions and Hub Research find in a new survey. Slightly more than 51% of advertisers plan their linear TV
buying first as their “primary” buy, with CTV a “support” to that bigger linear TV buy.
buying first as their “primary” buy, with CTV a “support” to that bigger linear TV buy.