Cadent Is Bringing ‘Issue Advocacy’ Segments To TV
With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting capabilities. On Thursday, advanced TV platform Cadent announced a partnership with Tunnl, a data provider that gathers audience data from a combination of national consumer and voter files and through a quarterly survey of 5,000… Continue reading »
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The Big Story: Imagining A Google Ad Tech Spinoff
As US regulators increase antitrust pressure on Google, the company is considering offering its ad tech business as a concession to the US Justice Department, according to The Wall Street Journal. Such a move could include a spinoff of a few ad tech products: the former DoubleClick DSP, now known as Google DV360, the Authorized… Continue reading »
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