Cadent Is Bringing ‘Issue Advocacy’ Segments To TV

With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting capabilities. On Thursday, advanced TV platform Cadent announced a partnership with Tunnl, a data provider that gathers audience data from a combination of national consumer and voter files and through a quarterly survey of 5,000Continue reading »

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The Big Story: Imagining A Google Ad Tech Spinoff

As US regulators increase antitrust pressure on Google, the company is considering offering its ad tech business as a concession to the US Justice Department, according to The Wall Street Journal. Such a move could include a spinoff of a few ad tech products: the former DoubleClick DSP, now known as Google DV360, the AuthorizedContinue reading »

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Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence

Omnicom Media Group has the best “current offering,” but Publicis Media Group leads on “strategy” and GroupM in “market presence,” according to findings of a new “Forrester Wave” analysis.

Coors Light and Patrick Mahomes Team Up to Not Sell You Beer

There is a longstanding, well known policy in the NFL that forbids players from endorsing alcohol products. So why has beer industry tentpole Coors Light partnered with Kansas City Chiefs quarterback Patrick Mahomes for its newest ad? Because they aren’t trying to sell you beer. Instead, they’re selling flashlights. Sturdy, Rocky Mountain-cold flashlights. The brand…

Molson Coors Is Returning to the Super Bowl

Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different–at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety…